Motor Accident Commission of SA encourages Aussies to 'share the road' in new work via kwp!

Screen Shot 2016-04-20 at 10.41.59 am.jpgMotor Accident Commission of South Australia has launched its new campaign 'Share the Road' via kwp! Advertising.

The campaign shows people that everyone on the road is a real person. The campaign has personalised the roads by taking everyday familiar objects and incorporating names into them, thereby making people think twice about who they are sharing the roads with.

VIEW THE SPOT
VIEW THE STREET AD
VIEW THE PEDESTRIAN CROSSING AD
VIEW THE BICYCLE AD
VIEW THE TRUCK AD
VIEW THE MOTORBIKE AD

9 Comments

Oh boy said:

what an clever strategy and creative idea .... That AMV had already come up with
https://m.youtube.com/watch?v=xXDtTG09ozY

Bruce H said:

MAC use to be cutting edge. What happened? Bland. Boring.

Tbone said:

If only many road users actually gave a sh#t about other people. They don't and never will and fancy typography will not change that.

Old CD Guy said:

Nice idea, but a bit slow and subtle in this execution.

@oldcdguy said:

Amazing commentary from you yet again....

Hmmm said:

Carn Mac!!!!

old sound guy said:

The mix of voices technique is an oldie but a goodie, unless it's done badly. Authenticity is one thing but it still needs to be done well.

pity said:

What ever happened to cummins? they were doing some better work

@Oh boy said:

Hahahahaha! True. Typical of kwp!

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