Motor Accident Commission of SA encourages Aussies to ‘share the road’ in new work via kwp!
April 20 2016, 12:44 pm | | 9 Comments
Motor Accident Commission of South Australia has launched its new campaign ‘Share the Road’ via kwp! Advertising.
The campaign shows people that everyone on the road is a real person. The campaign has personalised the roads by taking everyday familiar objects and incorporating names into them, thereby making people think twice about who they are sharing the roads with.
9 Comments
what an clever strategy and creative idea …. That AMV had already come up with
https://m.youtube.com/watch?v=xXDtTG09ozY
MAC use to be cutting edge. What happened? Bland. Boring.
If only many road users actually gave a sh#t about other people. They don’t and never will and fancy typography will not change that.
Nice idea, but a bit slow and subtle in this execution.
Amazing commentary from you yet again….
Carn Mac!!!!
The mix of voices technique is an oldie but a goodie, unless it’s done badly. Authenticity is one thing but it still needs to be done well.
What ever happened to cummins? they were doing some better work
Hahahahaha! True. Typical of kwp!