Parkinson’s NSW launches new film ahead of World Parkinson’s Day via J. Walter Thompson
A confronting and compelling film created by J Walter Thompson Sydney for Parkinson’s NSW takes centre stage in a campaign to raise awareness of Parkinson’s Disease, and prompt donations in the lead up to World Parkinson’s Day.
The emotionally confronting film, entitled The Lucky Ones, showcases one of the current ‘best’ treatments Parkinson’s sufferers can go through, Deep Brain Stimulation, where the patient is awake throughout the entire surgery. The film was directed by content and advertising director David Jagoda, himself a Parkinson’s sufferer, who underwent the exact operation 6 years ago.
Simon Langley, ECD, J Walter Thompson Sydney said he was proud of the agency for creating such an important advertising campaign, and hoped the film achieved its objective of encouraging donations to help cure this debilitating disease.
Says Langley: “Parkinson’s is not a well-known disease so we had to create a campaign which would cut through and make people sit up and take action. Amazingly the patient has to be awake throughout the entire operation which we filmed live, and our patient delivers the powerful VO to camera right there on the operating table – mid operation.
“It’s compelling viewing which will no doubt hit a raw nerve with viewers and we hope motivate them to take action and donate money to the cause.”
The Lucky Ones will be seeded on Facebook & Unruly and is supported by an additional hub website on www.pnsw.org.au – with further video content and donation button. Supported by PR, the campaign launches today on A Current Affair who interviewed the ‘talent’ Andy and his family.
Client: Parkinson’s NSW
Marketing Director-Clare Audet
Events & Fundraising Manager-Claire Tester
Agency: J. Walter Thompson Sydney
Simon Langley – Executive Creative Director
Laurie Geddes, John Lam & Matt Thorne – Creative Team
Kel Gronow – Editor
Angela Morris – Executive Planning Director
Carly Yanco – Senior Planner
Milly Hall – Group Account Director
Isabelle Udall – Senior Account Manager
Paul Friedmann – Senior Onscreen Producer
Production Company: We Are Content:
Director: David Jagoda
Producer: Rob Schrieber
Post Production (grade and online): Method Studios
Sound Studio: Smith & Western.
PR agency: Hill & Knowlton
Amelia Tipping: Head of Consumer
Ashley Mawer: Account Director
Jayne Ellis: Account Manager
15 Comments
gave me a shiver.
so well executed and great moment with the reveal.
hopefully this will lead to greater understanding and of course, funding.
well done!
gave me a shiver.
so well executed and great moment with the reveal.
hopefully this will lead to greater understanding and of course, funding.
well done!
Nicely done and such a worthy cause!
damn.
Heavy. Nice work guys.
Amazing piece of film. Well done Jug, and well done JWT.
Stunning work. Completely pulled the rug from under me.
Gee, that reveal hit me in the guts. Very powerful film which I’m sure will create awareness and hopefully donations. I don’t know David the director, but hats off to you, what an inspiration. Great work to all involved.
Great to see you’re still kicking goals. Powerful stuff Mr Lam.
Worked for me!
Isn’t it bullshit to leave the name of the person who came up with the idea off the credits? I’ve seen this happen to many times can we all stand together and fix this?
Hey ‘Ad Wankers’, read the credits more carefully and you will see that he is credited.
Great spot undoubtedly – and I genuinely hope it raises funds for Parkinsons.
However, the cynic in me says this has been created for Award Shows – in which case it’s far too similar to BMF’s, highly awarded ‘We Gave blood..’ campaign http://bit.ly/1S2f4FQ
Of course it has been created for awards. No doubt, given the timing, Cannes.
But it is nothing like the We Gave Blood campaign.
Nice work guys