We Are Social hires ex-Orchard head of strategy Carlos De Spinola as strategic planning director

Socially-led creative agency We Are Social has hired industry expert Carlos De Spinola in the new role of strategic planning director.

With global experience across digital, brand and social media, De Spinola comes to We Are Social from Orchard, where he was head of strategy.

Prior to his most recent role, he worked as a senior strategist with AnalogFolk and VML in London. He also had a stint client-side at Virgin Atlantic in the UK.

De Spinola joins the 35-strong Australian team to work alongside We Are Social’s managing director, Suzie Shaw, and executive creative director, Phil Shearer. His appointment completes the new management team lineup.

Says Shaw: “We’re looking to set the agenda in social thinking in Australia and Carlos is going to really supercharge our capability strategically. With Phil and Carlos now on board, we’re incredibly well placed to deliver great work with social thinking at its heart.”

Says De Spinola: “A global agency, with an amazing team, delivering people-powered creative communications for marquee clients. What more can a humble strategist ask for? I have always strived to work with smart people and to create stuff I am proud of – both of which I am certain to achieve with Suzie and the folks at We Are Social.”

De Spinola starts with We Are Social on May 2.