Cannes Contenders: DDB Melbourne
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
DDB Melbourne
Under the Australian sun, a parked car can easily reach temperatures of 75°C. Despite the warnings over 5,000 children have to be rescued from hot cars each year. Kidsafe Australia needed to find a more unconventional way to make Aussie parents realise the dangers. Disguised as a celebrity product launch, press and media were invited to Bondi Beach for the
unveiling of celebrity-chef, Matt Moran’s new ‘Unconventional Oven’. When the time came for the big reveal, Matt Moran stunned his audience by walking off stage and retrieving a fully cooked lamb loin from a family car parked nearby.
DDB Melbourne
Westpac Get Cash is a new cardless cash service.To promote it, DDB created a series of step-by-step tutorial videos and released them on facebook. But the (usually fake) codes in each tutorial were real. Hidden in plain sight. Anybody watching could enter one at an ATM to withdraw free cash. They did, and word spread. People learnt about the product online, then
actually went out and used it in the real world. The campaign had over 5 million views. Use of Westpac Get Cash increased by 30%. And young bank account applications went up by an amazing 31.1%.
DDB Melbourne
Some people’s bodies are so boringly healthy they don’t need much health insurance. That’s why ahm invented a budget product just for them. In fact, it’s so bare bones it barely insures anything. Which makes it perfect for people with bodies so boring their partners literally have to dump them.