Relationships Australia NSW launches powerful ‘Born just like you’ outdoor campaign via Drifter
Relationships Australia NSW (RANSW) is asking people to re-evaluate their inherent biases in its latest outdoor campaign entitled ‘Born just like you’ via Sydney creative agency Drifter.
RANSW is an independent, inclusive organisation that provides judgement-free relationship services and support – to anyone. However, its vision for a harmonious and inclusive society faces obstacles on a daily basis.
People never want to think they’re prejudiced, but the less than perfect truth is people make snap judgements every day – race, gender, age, religion, sexuality, disability.
Playing on the simple fact that not a single person exercises choice when being born, RANSW wants to challenge everyday people to take a look at themselves and re-evaluate their unconscious biases. With powerful outdoor and online imagery featuring sectors of society often targeted or marginalised, this campaign aims to show that inclusiveness begins with you, and being closed to diversity stops us from being a strong, healthy and united society.
Says Frank Francis, CEO, Relationships Australia NSW: “Our vision at RANSW is for an inclusive society which promotes and supports respectful and resilient relationships, and welcoming diversity is an essential part of this. Good relationships with others can and do change communities.”
Says Josh Hunt, creative director at creative agency Drifter: “It’s troubling that we still don’t have marriage equality in Australia, and still see racism, xenophobia and prejudice from all parts of society, from the sporting grandstands to key media mouthpieces. If we all took a moment to consider our diversity, we would see that it is what makes this country so amazing. Hopefully this campaign can go a small way to challenge the current status quo and at the same time draw 
attention to the wonderfully diverse support services Relationship Australia NSW offers each and every day.”
The campaign will appear in outdoor placements in Sydney city and Newcastle, as well as promoted across social.
Relationships Australia NSW
Chief Executive Officer: Frank Francis
Executive General Manager – Operations: Kerrie McFadden
Executive General Manager – Business Transformation: Kathy Wood
Agency: Drifter
Creative Director: Joshua Hunt
Planning Director: Bonnie MacTavish
Director: Dallas Maurer
Producer: Cam Brooks
Design: Dallas Maurer & Earnest Capangpangan
8 Comments
This what Australia needs.
No tricks, no hype, no chest beating, no emotive poetry
for the sake of another piece of metal to a cabinet.
just the truth.
Congrats
Bible-believing Christians are allowed to be persecuted, so there is hardly any “Born Just Like You” for them….I noticed how you conveniently left them out of your protected list. Homosexuality has no “gay gene”, but rather is a lifestyle choice (along with all it’s high health risks and relationship trauma). What we are seeing with all this is tricky, hyped, chest-beating emotive poetry that is the last thing that Australia needs. It’s all just social engineering toward a hedonistic, immoral society based on humanistic theosophy..
Congratulations Neil for stumbling across this advertising blog, all the way from right-wing Christian-zealot nut job central.
Neil doesn’t want to build relationships, he wants to destroy them. You are exactly the last thing Australia needs.
Born, born ,born….born to be alive!
Patrick Hernandez
But aren’t I also “Born Just Like You”?….or your vilification of me is permitted because, after all, I am a Christian?….you have proven my point rather well, wouldn’t you say.
No Neil, there is no vilification here. The only vilification is coming from you. And the only point proven is that you are the one crazy man, standing in our virtual Town Hall square, screaming homophobic shit at everyone who passes by online, ignoring you.
And you should be thankful, Neil. These ads are for NSW, something you will never see from far, far down in Adelaide. Goodbye Neil. The rest of us will be here in 2016, busy planning the next Mardi-Gras.
Please explain how someone is “born Muslim”? Race isn’t a choice. Disability isn’t a choice. Sexual orientation, well that’s up for debate. But religion? No child is born with religion. Unless perhaps Relationships Australia are aware that under shariah law if your father is a Muslim you are considered a Muslim & have no choice. Shariah law also states that if you decide to change your religion that you should be killed & this is actually enforced in Muslim countries in 2016. So while Muslims may consider themselves “born Muslim” (whether they like it or not) other people don’t have the same view about religion. In Australia we have freedom. I was raised by Christian parents but I am an atheist & my life wasn’t in danger when I decided I didn’t want to be a Christian. You’re trying to tell us we are all the same when clearly we are not. If Christians discard their religion they are not executed by their governments. If we are all the same, why does every form I fill out ask me if I’m an Aboriginal or TSI? Obviously we are different & our differences matter.