RSPCA Qld takes a less sterile approach to 2016 Operation Wanted campaign via Engine, Brisbane
![RSP00024_Campaign Poster_Cat[1].jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/2016/05/05073554/RSP00024Campaign20PosterCat5B15D.jpg)
Brisbane-based Engine has teamed up with the RSPCA for a second time to deliver Operation Wanted – RSPCA QLD’s annual desexing campaign.
Made possible by over 175 Queensland vets the “desexify your pet” campaign encourages cat and dog owners to take advantage of the promotion, and do their part in reducing the number of unwanted litters in Queensland.
The campaign launches via a multi-faceted media buy including TV, radio, digital and social.
Says Engine creative director Kory McAvoy: “This time round we decided to give pet lovers an insight into how their pets could be perceived by the opposite sex. We were lucky to have a client with a great sense of humour and collaboration partners who really went above and beyond to bring their all to the project.”
Agency: Engine Group
Kory McAvoy – Creative Director / Senior Creative
Ken Roney – Creative Director
Kieryn Humphries – Senior Creative
Jon Pickersgill – Senior Creative
Mark Smith – Senior Creative
Sarah Deery – Account Director
Sarah Ferguson – Account Director
Caz Vize – Agency Producer
TV Production – The Producers
Director – Mitch Kennedy
Producer – Tanya Spencer
Post Production – The Post Lounge
Radio Production – The Post Lounge
Radio Voice Over – Paul Davies
Stills Production –
Photographer – Alex Buckingham
Retouching – Derek Leong
Producer- Katrine Bowman
Assistant – Steve Bull
Digital Production – Muse Interactive
Developer – Lachlan Nuttall