Sanitarium pushes its new Weet-Bix Blends product in a new campaign via Channelzero
St Leonards based agency Channelzero, have extended its growing relationship with Sanitarium, with its new Weet-Bix campaign set to hit TV screens on Sunday 22 May.
After originally winning the chance to introduce the latest Weet-Bix kid - Aussie cricket captain Steve Smith, to the nation, Channelzero recently pitched and won the launch campaign for Sanitarium’s new Weet-Bix Blends range.
Channelzero’s ideas not only won the pitch, but an army of admirers within the walls of Sanitarium’s Berkley Vale HQ.
So much so that they have been given the huge responsibility of leading the creative for the iconic Weet-Bix ‘Blue Box’, arguably Australia’s most recognisable brand.
Speaking today, Weet-bix senior brand manager Alex Garas said he could not have been more impressed with the team at his new creative agency.
Says Garas: “Channelzero had been knocking on our door for a while and we liked their approach from the outset. Since they began working closely with us however, our appreciation for their creative work and attitude has grown enormously.
“From the outset they had a great grasp of our values and what we were trying to achieve as a brand. Their thinking is first class and I am extremely happy they will be working on our blue box campaign in the coming year.”
Channelzero CEO Mikey Taylor the agency was thrilled with the response they’d received since working with the Weet-Bix team.
Says Taylor: “I’m sure there’s not an agency in the land that wouldn’t want to work on the Weet-bix account and it’s easy to see why. Sanitarium is a great organisation, the people and products are first class and we have found ourselves on the same page in a really short space of time.”
The new Weet-Bix Blends campaign, which commences 22 May will see the brand extend its reach into an older and more sophisticated market and is well positioned to leverage Sanitarium’s health and wellbeing position.
Channelzero Creative
Creative Director Franky Callanan
Art Director Mark Townshend
Production
Senior Account Manager Kat Ross
DOP Tim Tregoning
Producer Maree Mitchell
13 Comments
Boring sh*t
…Let the slaughter commence….
Terrible. An insult. Totally unintelligible lyrics, and boring cliche -ridden visuals.
What’s happening with clients when they approve this stuff ?
I think it looks great! Makes me happy and very catchy song 🙂
Were you trying to make ads that look like stock?
What’s the product?
I can see why the client is so thrilled… It’s a montage of people eating weetbix, with no creative idea, no insight nor entertainment. Breathless PR release sounds like it’s the first ad anyone’s been involved in… and looks like it.
You lame-assed, talentless hacks. This makes ‘Friday’ look like a professional production. We’ve all made note of your names. You will not be forgotten.
The first, nagging question is how many meetings took place between the brief and final approval for production. And why didn’t somebody at one of the countless opportunities in the process have the courage to say ‘That’s rubbish, it’s got nothing, we ought to do something that explains the product because maybe there’s a real story there that the consumer might want to know about’ and stop it?
If this product fails, it won’t take a genius to blame the marketing.
Even knowing that Sanitarium are rabid Seventh Day Adventist weirdos who deny that dinosaurs once roamed the Earth and take delight in killing interesting ideas, this is a preposterous waste of marketing dollars. How many meetings did this breathtakingly amateurish and bland ‘advertising’ survive? If the product fails, I hope someone is punished by the clients’ preferred method of dismemberment; being torn apart by two teams of horses pulling in opposite directions.
Not many creatives have the total lack of self respect required to just roll over and give the client *exactly* what they want. Even fewer would then be stupid enough to put their names in the credits.
Weetbix Blend in name. Weetbix Bland marketing.Wallpaper.
Give me lots of people eating my product . Oh put it to music, and show them all happy. Can’t believe a client or agency were paid to do this. Garbage for a brand that deserves far better