Steggles sits down for some quality time in new integrated campaign via M&C Saatchi Sydney
With our increasingly busy schedules, it is important to not just find time, but to make time to spend with loved ones. In its latest campaign via M&C Saatchi, Steggles reminds Australians to make the effort to slow down and enjoy some precious quality time with family and friends.
The campaign extends the ‘We’re Stegglers for Quality’ brand positioning to ‘We’re Stegglers for Quality Time’.
It goes to air with a 30″ TVC and 45″ in cinema that depicts an Australian family taking a cross-country trip, complete with the family dinner table strapped to the roof of the car, to the city to surprise their daughter. The story culminates with the family joined together again for a home cooked meal around the family dinner table, now in front of the daughter’s flat, where
they share in some quality time as a family.
The campaign rolls out with out-of-home, print, digital and social executions.
Says Yash Gandhi, head of marketing, Steggles: “Nothing says sharing quality time with your loved ones more than a delicious home-cooked meal around the table. This campaign is an emotive articulation of our new ‘We’re Stegglers for Quality Time’ brand platform that many Australians will relate to.”
Says Andy DiLallo, chief creative officer, M&C Saatchi: “Steggles wanted to show that 
quality time is about being with the people you love and sharing what they care about.
“We have developed an integrated marking campaign to ignite the emotion we feel when we reconnect with family and loved ones to remind Aussie families just how special mealtime is around the table.”
Steggles
Head of Marketing: Yash Gandhi Senior
Brand Manager: Laurel Brown
Brand Manager: Shana Kahn
Digital Brand Manager: Saba Khan
M&C Saatchi Sydney
Regional Creative Director: Tom McFarlane
Chief Creative Office: Andy DiLallo
Creative Director: Shane Gibson
Creative Group Head Copywriter: Phil Leece
Senior Art Director: Chris Cheeseman
Head of Moving Image: Rod James
Print Producer: Dave Collier
Group Account Director: Charles Skelton
Account Manager: Jennifer Edwards
Bang PR
Managing Director: Annalise Brown
Group Account Director: Kirilly Mallard
Senior Account Manager: Sophie Callaghan
Hyland Media
Communications Director: Tegan Emmerson
Communications Manager: Tegan Bowrey
Production Company: Playbig
Director: Rey Carlson
Executive Producer: Bridget Blake-Wilson
Louis & Co
Photographer: Dick Sweeney
Producer: Alexandra Mills
Product Photography
Photographer – Jamie McFadyen
Sound Studio: Song Zu
9 Comments
I remember the 90s
Not much quality time for them
Naff.
The new creative dept already making a big difference!
Ha ha ha ha ha
General public votes are what count not bitter adv creatives. Nicely shot Rey.
I like it
Good to see an ad that’s been made with some up there film craft
Of course the bitter adv critics would have got Ridley Scott to shoot it with Mike Tyson tearing a chicken apart for say 350k all up to client right? Puhhlease. It’s an aussie family ad, nicely shot as always Rey. Bet the real customers are planning a Sun roast now.
Edit in any chicken supplier into end sequence – Red Rooster, KFC, Coles, Woolies, etc etc etc. No reason why Steggles here. How wonderfully bland and generic.
Well-cooked shit.