VCCP and San Francisco-based Muhtayzik|Hoffer join forces to form global challenger network

VCCP and San Francisco-based Muhtayzik | Hoffer has unveiled a partnership that sees the integrated creative agencies form a new international network. The two companies, each with a focus on challenger brands, share creative and business objectives that will be amplified into greater global opportunities thanks to the alliance – forming a “Challenger Network for Challenger Brands.”

VCCP, with offices in Berlin, London, Madrid, Prague and Sydney, has been looking to expand and develop a U.S. presence, which perfectly coincides with Muhtayzik | Hoffer’s rapid growth, high-profile account wins, and plans to open an NYC office in the coming months.

VCCP’s current clients, BMW Motorrad, O2, Molson Coors, and easyJet, will be joining the likes of AAA, Audi, method, Netflix, OXO, and SoFi from the roster of Muhtayzik | Hoffer.

VCCP is part of Chime Communications which was recently taken private by Providence Equity Partners, in a transaction indicative of Chime’s international expansion plans. The partnership is financed by Providence Equity Partners. Terms of the deal are not disclosed.

Says Adrian Coleman (above centre), co-founder and CEO of VCCP: “This is a joining of like-minded souls across the Atlantic. Together we believe that creativity is still the biggest multiplier for any business, and we want to offer that creativity to ambitious brands all over the world. This deal will give us the global reach and opportunity to achieve that.”

“When we met VCCP, we just genuinely liked them,” says John Matejczyk (above left), co-founder and Executive Creative Director at Muhtayzik | Hoffer. “We wanted to hang out with them, share visions of the future, push each other to do the best work possible, and make ambitious plans together for the brands we work on. We share a deep desire to unleash creativity, in all its forms, on business problems and opportunities.”

Matt Hofherr (above left), co-founder and director of strategy at Muhtayzik | Hoffer, explains: “When we met the team from VCCP, it was like meeting a long lost family member. Sure, the accents were different (they sound smarter), but the agency’s challenger culture and beliefs are the same as ours.”

Adds David Kennedy-Cosgrove, managing partner VCCP Sydney: “We’re delighted to welcome our new partners from across the Pacific pond. As challenger agencies for challenger brands, we’re ecstatic to be making work together that helps clients leave a commercial and cultural dent.”