We Are Handsome to live stream its upcoming fashion show in 360-degree virtual reality via +61

The way people consume fashion is set to get a shakeup, with +61 to live stream the ‘We Are Handsome’ fashion show in 360-degree virtual reality to anyone in the world.

In what is said to be an Australian first, the ‘We Are Handsome’ Sydney Fashion Week show will be shared through a 360-degree virtual reality live stream, with exclusive behind the scenes content to also be shared after the show.

+61, located within Telstra’s Melbourne Discovery Store, is new to the tech accessory world and is focused on bridging the gap between lifestyle and technology by providing a curated range of tech accessories including VR headsets, drones, headphones, connected bags and wearables.

Nicolas Tessier, general manager and co-founder of +61 said the event is about demonstrating how technology can help customers get closer to the things that they love.

Says Tessier: “For us, it is to ensure our customer has another way of experiencing life; we’re not only providing the opportunity to view the show, but we’re providing them with the opportunity to feel like they’re in the middle of the show too.

“The live stream is about people, it’s about the moment and it’s about technology. We’re trying to bring that magical moment to our customers and the best part is anyone around the world can experience it too.”

Founder and designer of We Are Handsome Jeremy Somers said the virtual reality experience will be an invaluable experience for the brand as well as its audience.

Says Somers: “Video has always been important for showcasing our shows and collections and with this new technology, we’re so excited to give a full, immersive experience to our customers and fans. For the first time ever, you’ll feel like you’re actually on the runway.

“We know that the experience will bring our audience closer to us as a brand and into the world we create for each collection, which for us, is an invaluable experience and a way to connect with our customers in a way we’ve never had before.”

Visual Domain director Daniel Goldstein whose company is behind the technology said 360-degree live streaming is a concept that is yet to be fully understood by brands.

Says Goldstein: “360 VR is an exciting new technology but brands haven’t quite figured out yet how to best utilise it; when done well, it can create a truly unique experience for their audience and customers.

“We’re excited to be working with people like +61 and We Are Handsome who are passionate about virtual reality and are leading the charge in this sphere; it’s definitely going to be the way of the future.”

The 360-degree virtual reality live stream will take place on Thursday May 19th in the +61 store to VIP guests, along with an in store event to support the live stream.

It will also be viewable online to anyone in the world via We Are Handsome’s and +61’s website.

Says Tessier: “As VR technology is a product we sell, we’re always thinking about the value we can bring to the customer and how we can seamlessly incorporate it into their lives.

“+61 has the ambition to support local talent and by partnering with Visual Domain we’ve been able to provide ‘We Are Handsome’ with the technology and the space to truly showcase their product.”

To live stream We Are Handsome’s Mercedes-Benz Fashion Week Show online in 360-degree, please visit http://wearehandsome.visualdomain.com.au/ and 360- degree Video on Facebook and YouTube on Thursday May 19th.