Australia picks up 4 Gold Awards, 8 Silver and 6 Bronze at the 2016 AMES Awards in Singapore
Australia has picked up four Gold Awards, eight Silver Awards and six Bronze Awards at the 2016 Asian Marketing Effectiveness and Strategy Awards held last night at the Grand Hyatt in Singapore.
McCann Melbourne has scored the most gongs from Australia with 1 Gold and 3 Silvers for Tigerair ‘Infrequent Flyers Club’ and 1 Silver and 1 Bronze for MIFF ‘Emotional Trailers’.
Affinity has scored an impressive 2 Gold Awards and 1 Silver Award for Narellan Pools ‘Diving into Data for Narellan’ making it Australia’s most effective agency.
The final Gold for Australia went to Isobar for Uniqlo ‘UMOOD’ which also scored a Bronze; Isobar also scored a Silver for General Motors ‘CoDriver’. Atomic 212° has scored a Silver and a Bronze for Double Robotics ‘Lucy the Robot’. Clemenger BBDO Melbourne has scored one Silver for NAB ‘Fanshake’ whilst OMD, Leo Burnett Melbourne and Match Media all scored one Bronze each.
Says Ben Lilley, chairman, McCann Worldgroup Australia: “Each of these wins is a great achievement in its own right. And a truly great endorsement of the quality and effectiveness of our creative product. I couldn’t be more proud of our national McCann team.”
Says Adrian Mills, MD, McCann Melbourne: “We’ve been the top ranked Aussie agency this year at both the APAC Effies and Asian Marketing Effectiveness & Strategy Awards. This is on top of being the number 1 Melbourne agency at the Australian Creative and Effectiveness award. Its a great results for great results.”
Says Luke Brown, CEO, Affinity: “We’re thrilled to be awarded Australia’s most effective agency at this year’s AMES Awards. Being recognised as delivering cutting edge data-driven marketing regionally is important to us and at this stage we’re only limited by finding clients as ambitious as we are in this area.”