Cannes Contenders: Saatchi & Saatchi NZ

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

ASB Bank: Clever Kash

NZ is an increasingly cashless society, so how could we help kids continue to understand the value of money, when they don’t see it? With Clever Kash, the world’s first cashless digital moneybox. The parent simply transfers money to their child’s account using the ASB Mobile Banking app, which synchronizes the payment to the child’s Clever Kash. The belly screen displays the balance, a progress bar, and fun reward badges.​