Lion Beer, Cider & Wine reviews media agency partnerships; parts ways with Bohemia Group

Lion’s Beer, Cider & Wine business is currently reviewing its media agency relationship, with a pitch process over the coming months. It is Lion’s policy and practice to review its model and partnerships periodically to ensure it has the right resources to support its leading portfolio of brands for the future.

Says Ben Slocombe, marketing director, Lion Beer, Cider & Wine Australia: “Over the past two years we have worked hard with Bohemia Group to deliver some successful and innovative campaigns together. We would like to thank the team at Bohemia for their dedication and support to our business. However, the time has come to review our needs for the future.”

Says Brett Dawson, managing partner, Bohemia Group: “We respect Lion’s decision to periodically review its partnerships and we wish them well for the future.”

Lion expects the pitch process to take approximately two months, and the scope of the pitch includes media planning, implementation and buying.

Under a mutual agreement by both parties, Bohemia Group will not be part of the agency pitch process for Lion Beer, Cider & Wine Australia.