ZOO Group Sydney hires Paul Bruce in ECD role and Will Reynolds as head of client service role
Independent creative network ZOO Group has hired a new executive creative director, Paul Bruce (left), previously at The Monkeys and a new head of client service, Will Reynolds (right), previously at M&C Saatchi, for its Sydney agency.
Says Pawl Cubbin, founder, ZOO Group: “Bringing on these two highly experienced industry heavy weights is part of ZOO Group’s continuing strategy to attract the best talent. They both have an impressive track record and considerable experience which will greatly benefit our clients across the entire ZOO Group network.
“What sets ZOO Group apart is our unique business model that helps to not just attract amazing talent, but also to increasingly produce high quality work. The heads of our agencies and our executive creative directors are all equity partners of ZOO Group; they all have skin in the game so to speak.
“As a result, the company has an entrepreneurial and innovative spirit that is focused on challenging each other to find the new better in everything they do.”
As a marketing and advertising specialist with over 12 years of experience, Reynolds was attracted to ZOO Group to help influence the agency’s growth strategy and break from the hierarchical world of the corporate media industry.
Says Reynolds: “ZOO Group has an amazing vision and purpose that I had to get on board with. I’m looking forward to partnering with new clients and helping them to achieve their goals. I want to make a real difference and help shape this agency’s future.”
Reynolds previously worked as a group account director at M&C Saatchi where he worked with CommBank on its award winning CAN brand platform and also with Steggles.
Also joining ZOO Group Sydney is Paul Bruce who takes on the role of executive creative director and will be responsible for building a young and successful creative department.
Says Bruce: “I look forward to producing the strongest creative and most effective work at ZOO Group Sydney and creating a fun and passionate place for people to come to work.”
Prior to ZOO Group, Bruce worked his way up the advertising industry from Mother in London to PublicisMojo, The Glue Society, then BMF to The Monkeys, showcasing his creative talent and directorial skills.
ZOO Group Sydney continues to attract the best talent in the media industry to help solve its client’s problems, and work towards a creative and individual solution.
33 Comments
Brucey is one of the best people I’ve ever worked with. Big talent, big heart, great catch. Good luck!
Congrats Brucey. Go massive !!!
Brucey you legend, well done. Knock ’em dead.
Both awesome. Well done ZOO.
Well done Brucey!
Go Bruce. A man of high standards. Sure to smash it.
I predicted this!
congrats paul
Might do some decent work now.
Congrats guys.
nope, Si is still MD
Great hire in Brucey, nice one!
‘ZOO Group Sydney continues to attract the best talent in the media industry to help solve its client’s problems, and work towards a creative and individual solution.’
Thank you for re-printing my PR blurb verbatim.
Big Congrats Brucey. Can’t just take on one species, gotta have the whole damn zoo. Go you.
Great hires – excited to see what comes out of ZOO now that they’ve got these big names! Expecting great things from the Sydney office…
Yewbewdy! I love Brucey..
Congrats Brucey!
Resch’s all round. Nice one mate.
Nice one Brucey you’ll smash it!
“ZOO Group Sydney continues to attract the best talent in the media industry to help solve its client’s problems, and work towards a creative and individual solution.”
Does ZOO Sydney only have one client?
Actually, not sure that’s not an overstatement, considering the management.
alot of hard work to be done here, good luck guys you defiantly got your work cut out
Be interested to see how long this all lasts.
just checked out the zoo website. Wow the work is terrible and no real clients by the looks. Good luck guys looks like a lot of weekends and late nights to get this place moving in the right direction.
Make sure they pay you upfront.
Good luck fella, hopefully they can hang on to you and get some work in for you to do.
I’d give it 6 months tops.
Knock ’em dead B man.
The Bruce!
I left last month after they asked all the creative’s to work only two days a week
Thanks WW
Congrats Brucey! Can’t wait to see the work that comes out of ZOO in the next few months.
Never seen this many positive comments here before – ever.
Bruccccey! Lord Roberts next week?
Yeah but you’ll never get rid of the chuckle brothers.