92 finalists from 32 ad agencies make the cut at shortlist stage of 2016 Australian Effie Awards; The Monkeys lead agency pack with 11 finalists

Following a rigorous round of online judging by 120 industry experts, The Communications Council has announced 92 finalists from 32 agencies on behalf of 43 clients have made it into round two of the Australian Effie Awards.

Leading the agency pack is CB Agency of the Year The Monkeys with 11 finalists, followed by Leo Burnett, J Walter Thompson and BMF with eight apiece and Whybin\TBWA with seven. Finalists now compete for effectiveness awards across 22 categories, assessed by a team of 50 senior marketers, consultants and researchers.

Says Effies chairman Anthony Freedman: “Congratulations to all of our finalists – each of these cases have demonstrated great results against challenging goals – an impressive achievement! The next round will be what distinguishes great from outstanding. Good luck in the next phase!”

Adds chairman of Judges, Colin Wilson-Brown: “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry. The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”

The Effie winners, Effective Agency of the Year, Advertiser of the Year, and Grand Effie will be announced at a presentation in Sydney on Thursday 8th September.

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA). For further information about the Effie program visit effies.com.au

VIEW THE FINALIST LIST: Effies 2016 Finalists X Categories.pdf