Australia’s biggest theme park Dreamworld appoints Grey Sydney as its new creative agency

Dreamworld is turning up the thrill meter on the park’s marketing campaigns, appointing Grey Sydney as its new creative agency. 

Last year Dreamworld appointed Match Media to innovate in the media space and this new partnership will complete and complement the team.

Says Dreamworld CEO Craig Davidson: “Grey perfectly complements our brand and we were impressed with their team, enthusiasm, and extensive campaign experience. We believe they can give us a competitive edge in a challenging market.

“It was important that we found the right team that understood the need to evolve the way we communicate relevant messages of our vast array of products in today’s challenging consumer environment both domestically and internationally. Grey proved to us that they understood this need and demonstrated solid insights and innovative creative that allowed us to do this,” says Davidson. 

Adds Paul Worboys, chief operating officer of Grey Group Australia: “We are extremely proud to be able to partner with an iconic, 35-year-old brand like Dreamworld. The chance to work with such like-minded client partners, combined with the exciting developments and changes that are in the pipeline for Dreamworld, is a rare opportunity indeed.”

“I think everyone at the agency put their hand up to work on this pitch,” adds Chad Mackenzie, creative director of Grey Sydney. “The Dreamworld brand is all about Happiness. And what more could a creative department want more than a chance to drive innovation in a space where Happiness is the mantra? We can’t wait to get stuck in.”