Google scores highest buzz score in YouGov 2016 Mid-Year Best Brand Ranking for Australia; Aldi tops Retail; Toyota tops Automotive

July 14 2016, 4:50 pm | BY Lynchy | No Comments

Leading global polling and research firm YouGov has just published the 2016 Mid-Year Best Brand Ranking for Australia based on YouGov BrandIndex data.

Google is ranked top with the highest buzz score in the first half of 2016, while YouTube and Aldi are ranked second and third.

 

Below are the top 10 brands ranked by its survey participants:BRAND-INDEX-2016.jpg

The top buzz rankings by industry category in Australia:

· Automotive – Toyota is the highest ranked brand by buzz in this category.

· Dining: QSR & Casual – Subway is the highest ranked brand by buzz in this category.

· Electrical / Consumer Electronics – Samsung is the highest ranked brand by buzz in this category.

· Financial Services: Banking and Payment – PayPal is the highest ranked brand by buzz in this category.

· Financial Service: Insurance – AAMI is the highest ranked brand by buzz in this category.

· Internet – Google is the highest ranked brand by buzz in this category.

· Mobile Devices – Samsung is the highest ranked brand by buzz in this category.

· Retail – Aldi is the highest ranked brand by buzz in this category.

· Telecoms / Pay TV – Netflix is the highest ranked brand by buzz in this category.

· Travel: Airline – Qantas is the highest ranked brand by buzz in this category.

· Travel: Booking – Trivago is the highest ranked brand by buzz in this category.

· Travel: Hotel – Hilton is the highest ranked brand by buzz in this category.

YouGov’s BrandIndex is a daily measure of brand perception among the public, tracking many brands across multiple sectors simultaneously. Twice a year, we consolidate our data and publish the Best Brand Ranking across the globe. These 2016 Mid-Year Rankings compare BrandIndex Buzz scores for over 250 brands in Australia, revealing the brands with the most positive noise in the first half of the year.

 

Buzz is one of the range of metric that BrandIndex tracks, where we ask respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

 

To see the detailed methodology, or to see the Best Brand Ranking in other countries / regions, visit the BrandIndex website.