H&R Block proves its fascinated by numbers in latest campaign via Saatchi & Saatchi, Sydney
H&R Block has rolled out its new brand platform, Fascinated By Numbers, with a renewed positioning and series of spots developed by Saatchi & Saatchi, Sydney.
The new campaign, which depicts H&R Block employees captivated by numbers in everyday scenarios, will be rolled out across multiple platforms including radio, digital and TV. As part of the media strategy, developed by Unity, the campaign launched with 30 second TVC spots across all news programs to capitalise on audience interest post-election.
Furthermore the strategy will leverage spots in Masterchef on Ten as it enters its final weeks, and all sporting codes including NRL, AFL, Tour de France, Rugby Union, and the second week of Wimbledon. The positioning will be further amplified by broadcast integration in Rugby Union on Fox Sports and Wimbledon on Seven.
“We’re proud to stand by the new messaging as it speaks true to the core nature and ethos of the company. Whilst the general population is often overwhelmed by the idea of tax, we love it. You need to be fascinated by numbers to see the potential it allows,” commented Melinda Spencer, H&R Block’s Marketing Director.
“With H&R Block being the only major consumer brand in the tax return market, it was important to establish a strong connection with the public and deliver above and beyond what they’ve typically come to expect from tax accountants,” Spencer adds.
Creative Agency: Saatchi & Saatchi, Sydney
Media Agency: Unity Communications
Digital Agency: Razorfish
PR Agency: Frank PR
H&R Block- Marketing Director: Melinda Spencer
7 Comments
Seriously? You are actually put a press release out for this. We have all made ads like this. The rest of us just didn’t tell anybody.
Ok, it’s a campaignable idea, but where’s the campaign? They’re hammering this one spot ad nauseum. Surely with an idea like this you could do a number of executions and keep the viewing public interested. By its nature this will only be seen for a short time while tax returns are relevant, so why not supply a bit of variation to make it more EFFECTIVE.
So basically it’s another campain from H&R Block that takes the Mickey out of accountants. But this time they added fluffy animals. Seriously?
Way to ruin a good platform. Give it back to JOY.
Come and say hello Mr Love
Nice work chaps ;-P
This is horrible in every conceivable way.