Whybin\TBWA Sydney and DJs NERVO create video for Women in Engineering in collaboration with eight top universities + Engineers Australia
Whybin\TBWA Sydney and Global DJ duo sensation NERVO have today launched a new track and music video as part of Made By Me, a collaborative project between eight leading Australian universities and Engineers Australia, which aims to help address the gender disparity and skills shortage in the field.
The music video for People Grinnin’ ft The Child of Lov, features female engineers creating android versions of NERVO. The music video is interactive, encouraging the viewer to discover how engineers created various objects in the film, from the shoes the girls wear to the bottled water they drink. It draws attention to how engineering applies to everyday life – beyond just roads and buildings – in a bid to attract more diverse students to the discipline.
Chloe Saintilan, writer at Whybin\TBWA Sydney, says she hopes young girls are inspired by the music video. Says Saintilan: “By reaching out to young women through something they already love – music – we’re hoping to surprise them by showing how engineering is truly everywhere”.
Having studied sound engineering, Miriam and Olivia NERVO said the idea of the project immediately resonated with them. Says NERVO: “When we did engineering, we were the only girls in the class. So when we were approached to get behind this project it just made sense. We loved the chance to show the world that there is engineering in every aspect of our lives.”
Says Dr Alex Bannigan, Made By Me spokesperson and Women in Engineering Manager, UNSW Engineering: “The project highlights the far-reaching career prospects of engineering in response to a real need for more women to participate in the field.”
Adds Wesley Hawes, joint-executive creative director of Whybin\TBWA, Sydney: “This is another fantastic example of the agency producing work that breaks into culture. It’s a tough audience to engage, but by creating a music video and using Nervo’s influence we’re not only breaking through the clutter, we’re repositioned engineering as a career with endless possibilities.”
Agency: Whybin\TBWA, Sydney
Executive Creative Director: Wesley Hawes
Executive Creative Director: Gary Maccreadie
Creative Director: Craig Brooks
Writer: Chloe Saintilan
Art Director: Andrew Torrisi
Managing Director: Nitsa Lotus
Group Account Director: Erin Kelly
Senior Account Manager: Alex Stickler
Talent Manager: Russ Tucker
Campaign Manager: Dave Matthews
Senior Planner: Maria Gioffre
Broadcast Content Directors: Amy Friend, Rachel Solomon, Christina Wilmot, Kate Collings
Sound: Beau Silvester
Design Director: Chris Mawson
Designer: Jessie Dang
Developer: Robert Harris
Developer: Ben Tan
Digital Producer: Johan Risselborn, Kristoffer Magadia
Production Company: Finch
Director: Luke Bouchier
Executive Producer: Corey Esse
Producer: Amy Dymond
DOP: Jordan Maddocks
Editor: Finch
Photography
Photographer: Kit Baker
University of New South Wales
Women in Engineering Manager: Dr Alex Bannigan
Student Recruitment Officer: Sandra Harrison
8 Comments
Why?
Made me smile.
Nearly pissed myself.
But i like the idea
A shit music video but a good idea.
Why the F**K. What a waste of money.
You tried ‘breaking into culture’ with Daniel Johns, and that was shit too.
Lame music video though.
I wanted to like it but was let down. Where is the interactivity in the video? The video is so naf and cheesy.