Hulsbosch appoints branding specialist Simon Hong to the role of executive creative director

HULSBOSCH - Jaid Hu29A61E9 (1).jpgGlobally renowned brand specialist and creative powerhouse, Simon Hong has been appointed executive creative director of prominent brand and design agency, Hulsbosch.

Together with Hans Hulsbosch, Hong will manage Hulsbosch's creative development and direction with a mandate that includes full oversight of all aspects of client work and leading creative services for the agency.

Says Jaid Hulsbosch, director, Hulsbosch: "Simon is a talented, high-calibre brand expert with an unwavering commitment and passion for excellence. He will shape and drive our work ensuring it performs and ultimately contributes to the success of our clients."
A widely recognised practitioner, Hong has over 20 years experience working across various disciplines and moves on from his latest role as global principal at Wolff Olins.

On assignment in Seoul as executive creative director at Cheil Worldwide, Hong was overseeing experiential marketing for global tech company Samsung. Prior to Cheil, he was based in Sydney where he was a founder and creative director for the brand consultancy Re within the M&C Saatchi network.

Hong is a specialist in translating brand to multi-dimensional, participatory and sensory experiences. He is well known for developing holistic brand programs and their manifestation to communication, environmental, social, digital, experiential and retail platforms.

Says Hong: "Over the years I have witnessed the great work of Hulsbosch. They are Australia's most influential branding consultancy and it contributes significantly to the local language of brand.

"I'm excited to lead an impressive creative team. Together, we will pursue innovative and game-changing branding solutions for clients to achieve cut-through and commercial success."

Hong is a sought-after speaker at leading industry conferences and events presenting at AGIdeas International Design Week and Spikes Asia. His work has been recognised with multiple awards from AWARD, RedDot, AGDA and D&AD.

(Pictured L-R: Jaid Hulsbosch, director, Simon Hong, executive creative director, Hans Hulsbosch, director)


David Bailey said:

Nice lighting!

A betting man said:

I give it 6 months...

jerome said:

Big move! Congrats Simon.

Trixie said:

Sounds like a nice guy - he's got his work cut out there

interested said:

Why the negative comments negative people?

Hong Kong said:


Because it's fun, you boring prat.

I'll wager said:

Make it 3 months

Dark Black said:

And the winner is 5 months!

if you can't stand the heat... said:

wow only 5 months. big responsibility. guess not up to the job.

Reply said:

No prize for guessing the identity of "if you can't stand the heat..."

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