nbn tells the story of two hearing impaired friends in brand new campaign via BWM Dentsu Sydney
BWM Dentsu Sydney is continuing its work to support the roll out of Australia’s broadband network with a campaign aimed at illustrating the emotional power of fast connectivity.
The film, ‘Silent Reunion’, was shot by Finch director Nic Finlayson and tells the story of two friends, both hearing impaired, using sign language to re-connect over the nbn network. BWM Dentsu and consulted with Deaf Services Queensland to ensure the narrative was a true representation of the relationship between the two women.
Says Steve Hannan, national manager, media and advertising, nbn: “The nbn network is for all Australians. Part of our commitment to delivering this campaign was to ensure we showcase how the network is impacting many of our underrepresented communities. Through this collaboration with Deaf Services Queensland, we were able to learn first-hand of the bond between the two women. Being able to bring this to life in genuine way was immensely rewarding.”
Says Asheen Naidu, executive creative director, BWM Dentsu: “The campaign dramatises the quality of video calling by demonstrating its use between two friends reconnecting via video call. The narrative is a great articulation of the flexibility that technology brings, and has allowed us to show another side of what being connected to the non network looks like.”
The campaign will be seen on TV, online video, OOH, press and digital in selected markets from July 31.
Client: nbn
Executive General Manager, Marketing and Community Affairs nbn: Kent Heffernan
National Manager, Media and Advertising nbn: Steve Hannan
Senior Marketing Manager, National nbn: Kerrie Jones
Creative Agency: BWM Dentsu
ChiefCreative Officer: Rob Belgiovane
Executive Creative Director/Writer: Asheen Naidu
Creative Group Head/Writer: Denny Handlin
Creative GroupHead/Art Director: Jon Foye
Executive Planning Director: Megan Hales
Client Service Director: Brent Kerby
Senior Account Director: Andrew Henderson
Head of Onscreen: Margot Fitzpatrick
Production Company: Finch
Director: Nic Finlayson
Producer: Julianne Shelton
PostProduction: The Butchery/The Refinery
Music: Song Zu
13 Comments
Strong idea, well produced and directed.
Good to see some excellent work like this.
Bring on more….
So the nbn can help me video call. Great, I’ve been doing that since Skype was invented in 2003.
Another TVC to showcase the nbn. Unfortuantly this ad belongs in 2008.
Or you could have done someting that get Australiand talking
https://www.youtube.com/watch?v=03bq5cEHkzk
For Rob
Agree. This ad is so out of date. People have been Skyping for years, even without the NBN. What about an ad that shows 5 or more devices streaming at the same time in a house. Isn’t that what the NBN will allow us to do when we finally get connected? Now that’s something I can’t do now without the NBN. It’s not Rocket Science BWM. This ad could have been made for BigPond 10 years ago.
From dreaming about giant flying insects last year to deaf woman skyping. It’s pretty underwhelming.
Aside from all the other valid points above. What about the script?!?!
‘We were inseparable back then in our past, when we were like sisters, and in the time that we haven’t been able to talk you have cut your hair…..’
Made me want to vomit in my mouth and swallow it again, horrible writing.
God damn this is shit.
I quite like it.
Yes the script is god-awful, but the idea is nice, I think.
To those saying, ‘We’ve been able to Skype since forever’, that’s true, but it’s often very laggy and shit. But with great speed comes great…video-streaming.
Unexpected irony or Freudian slip? “using sign language to re-connect over the non network” – LOL – NON network is right!
Nobody says ‘We were inseparable back then” to the person they were inseparable from. They were both there. They both already know this. A lazier script I have seldom come across.
You’re over-thinking it as you all always do, you smug bunch of shits.
I just saw this for the first time today in the cinema and it knocked me out. Absolutely knocked me out.
The strategy and the brief and the product itself are all fucked up, but the execution is extraordinary. Anyone who doesn’t see that should probably be in advertising in 2016 where they will flourish.