Sydney boutique agency MAW Communications expands into creative strategy and content

MAW.jpgBoutique agency MAW Communications has added 12 staff members to its ranks, while expanding from one office to three, as it grows its offering from PR into creative strategy, social and content marketing. This follows a raft of new business wins, a fresh new look and a pedal-to-the-metal attitude that has shot the agency into an unprecedented growth period.
 
In less than a year, MAW Communications has expanded from a four-man operation into a flourishing content and creative agency. Billings have tripled and "the energy is palpable", reckons creative partner Luke Dean-Weymark (above, right), who also just happens to be Australia's leading Pinterest influencer, with 850,000 followers.
One of the major drivers of this growth has been the company's rebrand from Men At Work Communications to MAW Communications. This reflects a shift away from the agency's original PR positioning, towards a more holistic creative and content offering. The agency has also shifted from only servicing male-oriented clients, towards a broader consumer focus.

The business has added a range of new clients to its roster, including Yamaha Motor, National Breast Cancer Foundation, Rhino Rack, Suunto Watches, The National Trust, Shimano, and many more.
 
Says Dean-Weymark: "The Men At Work positioning was highly successful for our business. It gave us a point of difference and allowed us to approach a lot of businesses that might traditionally be ignored by agencies.
 
"But we had to grow, we had to evolve. We have our origins in PR, but we've expanded into a creative, content marketing and social media business, and a part of this evolution has involved changing our offering.
 
"It didn't make sense for the business to restrict ourselves to a specific vertical and a specific skillset, so we have broadened our focus. The industry is changing so rapidly, and we had to evolve and change with it. It's the best thing we could have done as a business.
 
"The last year has seen us bring on 12 new staff members, including creative and content strategists, account managers, new business development officers and social media experts. It's been a bit of a rollercoaster ride but we aren't stopping here."
 
Says Michael Willcocks (above, left), creative partner, MAW and competition-winning BBQ master: "This has always been an amazing workplace, but now we really feel like we're going places. The growth has been insane, and we are finding ourselves pitching for big name clients across a range of categories. Watch this space, there are bigger and better things to come."
 
The agency has expanded to open a Queensland office, and is currently opening a third (as yet undisclosed) office in an overseas market.

4 Comments

Garry said:

Good work gents

Love em said:

These guys are shit hot right now

Dinosaur Sr said:

Best of luck. Genuinely. Sure you guys are awesome. But what the fuck is a pinterest influencer?

Ron the don said:

An almost convincing fluff piece! Nice try. I

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