Tony Woodward joins Initiative Sydney in implementation and investment director role

Initiative Sydney has hired Tony Woodward as implementation and investment director. He will join the agency’s leadership team and report to Initiative Sydney managing director Marcelle Gomez.

Woodward is formerly group director of activation and investment at Mediacom Sydney where he led a large team working predominantly on the Volkswagen Group Australia account.

Prior to Mediacom Woodward was group business director at Carat, leading one of the teams within the Woolworths account. Before Carat he was group business director at Vizeum.

Says Gomez: “Tony has outstanding experience in leading major media portfolios for clients as well as being a strong team leader. His skills will be a major complement to Initiative Sydney.”

Says Woodward: “Initiative Sydney is a dynamic agency and the opportunity to lead investment and implementation for all of the agency’s clients is truly exciting. I’m really looking forward to working with the great bunch of people at Initiative, as well as working alongside broader investment teams in the wider IPG Mediabrands group, including Magna.”