Australia Post promotes its authentic diversity in six-part comedy web series via Taste Creative

UTS_01.jpgAs a part of Australia Post's commitment to building a more inclusive workforce, Taste Creative has launched a six-part comedy web series, 'Under the Sun' to highlight and celebrate the diversity of Australia Post's workforce.
 
The online series follows its first 'inclusive short film' with Australia Post, Work Mate, which returned from the international film circuit with a long list of awards.
 
Based on true stories submitted by staff, the series delves into the world of diversity and inclusion through six unlikely characters coming together to enter the town's local talent quest. Focusing on gender, sexuality, disability and cultural diversity, 'Under the Sun' seeks to break down stereotypes and raise awareness for a more inclusive community, Australia wide.

VIEW THE SERIES
UTS_02.jpgUnder the Sun quickly attracted the attention of ABC and has been acquired for screening on iView.
 
The series is another campaign modeled from Taste Creative's Inclusive Creative initiative. Partnering with sister company, Bus Stop Films, the two organisations exist to make the creative industry accessible to UTS_03.jpgthose who want the chance to be included, and drive social change.
 
Taste's Inclusive Creative initiative has paved pathways in the industry, creating professional opportunities for people living with a disability on campaigns with the likes of Australia Post, NAB, Special Olympics, and UNSW.
 
Says Henry Smith, managing director, Taste Creative: "It's a great opportunity to partner with iconic brands such as Australia Post to really set the tone for conversations around diversity and inclusion in Australia. We are very proud of this latest campaign with Australia Post, and are thrilled to see broadcasters such as ABC enthusiastically coming onboard to make change in this space."

The full 'Under the Sun' series was launched internally at Australia Post (www.realstoriesproject.com.au) and will stream free on ABC iView from November 1st.
 
Client: Australia Post
Agency: Taste Creative
Creative Director: Henry Smith
Executive Producer: Briana Miller
Account Directors: Emily Simmons and Gemma Nicholas
Writer and Director: Genevieve Clay-Smith
Editor: Javed Sterritt

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