Rhino Rack picks Kontented to oversee global marketing strategy in Australia, NZ and the US

Rhino Rack has today announced it has appointed Kontented to oversee its marketing strategy, content creation and activations for Australia, New Zealand and the US.

Rhino Rack is one of Australia’s true business success stories, built from the ground up by Aussie entrepreneur Richard Cropley from a simple outfitting business to the #1 roofrack brand in Australia.

Says Matt Hankin, head of marketing and communications, Rhino Rack: “As we look to refocus the brand here in Australia and make a real impact in the US, I cannot think of another business that I would prefer to work with as we take on this challenge. Kontented’s keen insights and strategic thinking along with their ability to create relevant and sticky content gives me the confidence in achieving our goals both here locally and in the US.”

Says Kate Edwards, founder and CEO, Kontented: “We are looking forward to getting our hands dirty with the team from Rhino-Rack as they look to freshen their Australian brand and marketing for the 25th anniversary in 2017. We’re also very excited to be making real in-roads (pardon the pun) into the US market as they expand the business into the largest OEM market in the world.”