Rust-Oleum picks Atomic 212° as new full-service agency to spearhead its latest foray in Australia

e0000cff28ed4275889934e40f5cb8a100e44068.jpgInternational manufacturer of protective and decorative coatings, Rust-Oleum, has selected creative media business Atomic 212° as its full-service agency after a highly competitive pitch.

The brand is looking to enter the Australian floor coating market with a bang, and has looked to Atomic 212° to provide an integrated, full service solution.

Following the success of the Rust-Oleum RockSolid floor coating range within the US market, Atomic 212° has powered ahead with a combined above-the-line, digital and PR strategy that is indicative of Atomic's diverse offering.
Says Jan Healy, Rust-Oleum vice president for international marketing: "We were impressed by the culture at Atomic, as evidenced by their inspiring agency space, the people and the creative thinking. We were also looking for an agency who can offer a fully integrated communications approach with strong digital and search marketing expertise, and Atomic fit that bill."

The integrated campaign will involve a data, technology and digital component which will ensure the product is positioned prominently across performance channels.

Says James Shaw, head of performance media, Atomic 212°: "It's great to have such a successful brand join the Atomic family, and more importantly it's exciting to be part of its new major venture into the Australian market. Rust-Oleum was looking for a full-service agency with local knowledge and I'm more than confident that we can deliver."

Winning Rust-Oleum complements the evolution of Atomic 212° into a flexible and adaptive creative media business, with an expanding rolodex of $250 million in billings. This growth has been reflected in the appointment of several newly created senior roles at the agency, as well as major growth in the agency's Melbourne office.

Says Jason Dooris, CEO, Atomic 212°: "We're thrilled to have Rust-Oleum on board. They have proven themselves to be a highly successful brand in the U.S. and other markets, and have been growing rapidly in Australia. We look forward to further success in Australia."

5 Comments

wow said:

Everyones been talking about where the ol' Rustolium account would land - this is the biggest news in advertising for 2016. Rusolium lands at Atomic 212 - what a story.

Gobsmacked said:

I just can't believe this.
Atomic 212 are sweeping all before them.
This must be the most prestigious account in Australia, if not, the entire universe.
What stupifying win will be next?
I am so eager for their next press release.

Dooris Watch said:

Dooris.

Advice said:

Hi Jan Healy. Having yourself quoted isn't great if you just sound like the agency mouth piece.

Says Jan Healy, Rust-Oleum vice president for international marketing: "We were impressed by the culture at Atomic, as evidenced by their inspiring agency space, the people and the creative thinking. We were also looking for an agency who can offer a fully integrated communications approach with strong digital and search marketing expertise, and Atomic fit that bill."

Nicole said:

BOOM! Atomic 212 does it again.

Where's the protective glass these guys are set to explode!

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