Sailor Jerry commissions Kontented to execute its inaugural Jerry Can Ride 2016 campaign

Content strategy and activation company Kontented has announced it has been appointed by William Grant & Sons to create the inaugural Jerry Can Ride for Sailor Jerry Spiced Rum.

The Jerry Can Ride 2016 is an event, activation, social media campaign and mini doc series exposé into the world of Sailor Jerry. Twenty beautifully crafted custom café racer bikes, a 1962 fully customised chrome Airstream and the Sailor Jerry Rat Dodge will be travelling 2,000km across Australia, visiting amazing people, bars and venues all the while, sharing their stories from ten days on the road with all of Australia.

Says Kate Edwards, founder and CEO, Kontented: “This is such an amazing project that has been a long time in the making. We are so passionate about the Sailor Jerry brand and are proud to be chosen to be its protectors and custodians. Sailor Jerry is a real no bullshit brand and Kontented is real no bullshit company – it’s a match made in heaven. 2000km in 10 days with 20 custom bikes…..just think of the stories.”

Says Andrew Skehan, marketing manager, Sailor Jerry: “We wanted to work with Kontented because they understood the brand, their expertise creating amazing content campaigns and their attention to logistical detail. In the words of Norman “Sailor Jerry” Collins “You must understand the feeling of originality as opposed to imitating” and that’s what we plan to do on this ride.”