Tourism New Zealand appoints Match Media to handle all its media requirements in Australia

Tourism New Zealand (TNZ) has selected Match Media to work across all media in Australia effective from December 2016.

Says Kate Necklen, general manager global marketing communications, Tourism NZ: “We were very impressed with Match’s grasp of technology, digital and analytic insight as well as a strong understanding of the tourism market. We are very much looking forward to working with the new team.  We have a local way of working hence it is important to improve the integration of creative and media to maximise responsiveness in our campaigns at a local and global level.”

The Australasian market is hugely important to Tourism New Zealand, both in vicinity and volume of visitors and is therefore crucial to maximise return locally.  Match will also be tasked with helping add value to the global Facebook and Google partnerships that TNZ manage globally.  The organisation’s marketing work is largely digital in nature, and handled by Razorfish across the world (outside of Australia), Whybin\TBWA manage the local branding activity with the 100% Pure New Zealand Campaign.


Says James Simmons, COO, Match: “This is a wonderful win for Match, there are a lot of people at Match clamouring to have the chance to work on the TNZ account. It’s an amazing brand and very digitally progressive, which is the perfect blend for Match. Add that to our opportunity to interact globally with Razorfish as part of the Publicis Groupe and  it’s a unique win for Match. “

This latest win follows the recent announcement of Match Media winning the 2017 Rugby League World Cup.