Will O’Rourke boosts experiential roster

To assist agencies and their clients with the evolving production environment Revolver/Will O’Rourke’s experiential arm has signed nine new project directors.

Says Josh Mullens, EP/head of projects: “We want to keep developing our offering and by bringing together great partner agencies with a broader range of specialists, we aim to keep crafting projects in the best way we can.”

Will O’Rourke’s new signings include:

– Art & Experiential Direction – Andreas Nilsson & Alex Smith

– Architecture & Installations – March Studio & Archrival

– Interactive & Social Direction – Badfaith VR, Code on Canvas, WORVR, & Yourpals (Liana Rossi & Pete Galmes)

– Comedy Writing & Content – Sarah Bishop & Andrew Hansen

The new partners join The Glue Society, Toby & Pete, Richard Bullock, Sascha Ettinger Epstein, Steve Rogers, Shaun Gladwell and Charles Firth on the roster.

Says Michael Ritchie, MD: “Will O’Rourke set out to assist with unconventional commercial projects and we hope the market feels we have helped. The time is right for us to expand the roster and capabilities as the company grows here and internationally.”

Revolver/Will O’Rourke is a production company that helps create high-end film and experiential work and was named production company of the year at the AWARD Awards. RevLover, a sister production company was established last year to produce long form film and television projects.

Recent experiential projects from Will O’Rourke include ANZ GAYNZ (TBWA Melbourne), Volkswagen Amarok Naked Ute (DDB Sydney), MasterFoods Make Dinnertime Matter (Clemenger BBDO Sydney), Tiger Beer Tiger Trading Co. (Marcel Sydney), History Channel Unforgotten Soldiers (DDB NZ), TAC Towards Zero (Clemenger BBDO Melbourne), and CGU Save Tropfest (Cummins&Partners Melbourne).

For more details on the new signings visit www.willorourke.com, call Josh or Michael on 02 9319 7904 or email hello@revolverwillorourke.ws.