Director Stephen Packer showcases South Australia in new cinema/online spot for the SATC
South Australian director Stephen Packer has shot a new cinema and online campaign for the South Australian Tourism Commission.
Eager to tell stories of his state, Packer along with longtime producer Adam Camporeale pitched a commercial to the SATC (South Australia Tourism Commission) based around a group of friends hiring a private island for a weekend getaway off SA’s beautiful Yorke Peninsula. Having stayed there with family in the past, Packer knew what an incredible setting for a tourism film the island would make.
Says Packer: “The idea that a family or a group of friends could literally hire an island to themselves at an affordable rate here in SA was incredible to me, and something that I don’t think most people around Australia know.”
With an aim to showcase local talent Packer and Camporeale collaborated with amazing businesses every step of the way. From custom surfboards to unique event styling, every part of the process was designed with bright, eye-catching visuals in mind. Packer also teamed up with Adelaide producer Ben Green at Private Universe Studios in the Barossa Valley to record the soundtrack for the piece.
As co-owner of Passel Media, an Adelaide production company, Packer has been working as a commercial director for some years now. Wanting to refine his efforts into a clear stylistic direction he has just rebranded, developing a new website showcasing his work at www.stephenpackerdirector.com. Packer will continue to work with Adelaide based producer Adam Camporeale, communicating emotion through vision as he develops his skills as director.