Grant Rutherford has a pint with Seaniebee

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Photo Grant Rutherford 2.jpgSEANIBEE.jpgA Pint With Seaniebee is an informal chat between globe-trotting planning director Sean Boyle and creative folks who have lived, or are living brave, interesting and unconventional lives. He examines how their background and upbringing forged the path they went down; what decisions they took that made all the difference; what ideas they have to change the world in which we live; what life-wisdom they have garnered; and looking back, perhaps what they might change or what advice they might offer up to those following in their footsteps.

This first outside episode (recorded in Manly) is about what happens when you lose a 9-year-old child to leukemia and what you do about it. Together with Professor Miles Prince, The Monkeys creative director Grant Rutherford set up The Snowdome Foundation following the death of his daughter, Chloe, and has since raised over $17m to fight blood cancer – the third highest cause of death by cancer. He charts his life story and rise to the top of the ad industry, where he was the co-creator of Seaniebee’s favorite Aussie commercial of all time, Carlton Draught’s ‘The Big Ad’.