Limited spots left for Copy School in Sydney held at News Media Works, 9am-12pm, Oct 10-Oct 14

October 2 2016, 1:04 pm | BY Ricki Green | No Comments

Copy_School_NMW_Stacked_RGB.jpgThere are limited spots left for the latest Copy School in Sydney, sponsored by NewsMediaWorks, featuring some of the country’s best creative talent as guest tutors.

Copy School is designed to encourage the best quality copywriting across all media channels and engages some of Australia’s leading advertising creative writers and creative directors, as well as news media editors, to pass on their knowledge and experience.

Date: 10 Oct 2016 – 14 Oct 2016

Time: 9:00 am – 12:00 pm

Venue: News Media Works

Address: Level 2, The Terrace, 60 Union Street Pyrmont NSW 2009

For further information and applications, contact Kylie Hannah on 02 9692 6320 or kyliehannah@newsmediaworks.com.au.

Copy School, to be held in Sydney from Monday 10th to Friday 14th October, is seeking 20 young copywriters, or those wanting to become a copywriter, to attend the workshop series.

Some of the industry’s most respected creatives and a senior newspaper editor will donate their time to be guest tutors at the Sydney Copy School including:

    • The Glue Society – Jonathan Kneebone – Co-founder, Writer/Director

    • Facebook – Rebecca Carrasco – Head of Creative Shop, Australia & NZ

    • The Monkeys – Dennis Koutoulogenis – Creative

    • Cummins and Partners – Julian Schreiber – ECD/Partner

    • Oglivy – Rob Morrison – Creative Director

    • Spectator Australia & AFR & Courier Mail – Rowan Dean – Editor/Columinist

    • Creative consultant – Philip Putnam

    • Big Red- Ted Horton – Founder and Chairman

    • The Sydney Morning Herald – Stephen Hutcheon – Digital Editor

Hosted by creative veteran Ray Black, Copy School will provide participants with a real world brief that must be presented on the final morning of the course. It will be critiqued and discussed by the lecturers and the group.

The workshop fee is just $250 per student. Copy School will donate fees to The Salvation Army’s Oasis Youth Support Network and the fee is fully tax deductible.

The course aims to educate and inspire young copywriters, providing real-world experience from some of the outstanding professionals in the media sector.

It will look at copywriting from the perspective of all media – print, radio, TV and digital platforms.

Course content will focus on:

• How to take a brief

• Articulating a value proposition

• Establishing narrative structures appropriate for the medium

• How to deliver audience-specific messages

• Storytelling that is consistent with a brand, and on campaign message

• Developing a style, consistently and concisely

• Writing great headlines

• Best practice editing

• Presenting work to colleagues and clients

• Taking Feedback and Rewriting

Participants will experience a highly interactive environment.

Lecturers will provide real-world experience in the fields of copywriting and storytelling for:

• Television

• Newspapers

• Radio

• Digital Media Platforms

• Social Media

• Direct Electronic Mail

Copy School will be held at NewsMediaWorks’ offices in Pyrmont, Sydney.