Australia ranks fourth at LIA 2016; FINCH leads Australian winners with four Gold + one Bronze
Australia has tied for fourth highest statue total out of the LIA 2016 winners with 34, scoring 7 Gold, 13 Silver and 14 Bronze, as well as 18 finalists.
The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas in early October, convening over a ten-day period.
Finch, Sydney has led the Australian winners pack with 4 Gold statues and 1 Bronze. Finch scored Gold for Foxtel ‘Date Night’, ‘Bus’, ‘Karen’ and ‘Karen Returns’, Foxtel ‘Date Night’, St Kilda Film Festival ‘Every Second Counts’ and a Gold and Bronze for University of Western Sydney ‘Deng Adut’.
The other Gold statues have been won by Guilty Melbourne for Bonds The Boys ‘Cricket’, ‘Talcum Powder’, ‘Trim’, ‘Showers’, ‘Swim’, ‘Impact’; McCann Melbourne for Seeing Eye Dogs ‘Free Puppies Forever’ and Open Spaces Productions Perth for Drug Aware Drug Aware ‘Relationships’.
Says Barbara Levy, president of LIA: “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again. So you can be assured that the statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and statue winners.”
Additional winners and finalists from Australia include (in alphabetical order):
303 MullenLowe, Perth
· Silver – Radio & Audio – Home Furnishings/Appliances for IKEA titled “Outdoor Chair”
· Silver – Radio & Audio – Home Furnishings/Appliances for IKEA titled “Umbrella”
· Silver – Radio & Audio – Campaign for IKEA titled “Umbrella”, “Sun Loungers”, “Outdoor Chair”
· Bronze – Radio & Audio – Home Furnishings/Appliances for IKEA titled “Sun Loungers”
AIRBAG, Melbourne
· Bronze – Branded Entertainment – Experiential/Live Events for Melbourne International Film Festival titled “The Emotional Trailer”
BMF, Sydney
· Silver – Radio & Audio – Beverages for ALDI Australia titled “Renberg Cider”
· Bronze – Radio & Audio – Beverages for ALDI Australia titled “El Toro Macho”
· Finalist – Radio & Audio – Campaign for ALDI Australia titled “El Toro Macho”, “Highland Earl Blended Scotch Whiskey”, “Renberg Cider”
Clemenger BBDO Sydney, Sydney
· Finalist – Branded Entertainment – Online Series for Whiskas Cat Hacks titled “Cat Hacks”
Eardrum, Sydney
· Silver – Radio & Audio – Campaign for DAB+ titled “Shower”, “Guitar”, “Mood”
· Silver – Radio & Audio – Direction for Gendercide Campaign titled “Womb Radio – Mother”
· Bronze – Radio & Audio – Direction for DAB+ titled “The Box You Can’t Beat – ‘Shower'”
· Bronze – Radio & Audio – Direction for Gendercide Campaign titled “Womb Radio – Baby Bonnet”
· Bronze – Radio & Audio – Use of Music for DAB+ titled “Shower”
· Finalist – Radio & Audio – Direction for DAB+ titled “The Box You Can’t Beat – ‘Guitar'”
· Finalist – Radio & Audio – Use of Music for DAB+ titled “The Box You Can’t Beat – ‘Guitar'”
Goodoil Films, Sydney
· Finalist – Production & Post-Production – Direction for Commonwealth Bank titled “When We Believe We Can”
GPY&R Brisbane, Brisbane
· Bronze – The NEW – Media Innovation for Australian Road Safety Foundation titled “Life Saving Stickers”
· Finalist – Poster – Public Service/Social Welfare for Australian Road Safety Foundation titled “Life Saving Stickers”
GUILTY, Melbourne
· Gold – TV/Cinema/Online Film – Campaign for BONDS – The Boys Campaign titled “Cricket”, “Talcum Powder”, “Trim”, “Showers”, ” Swim”, “Impact”
Heckler, Sydney
· Bronze – Production & Post-Production – Editing for Tiger Beer titled “Wok”
Innocean Worldwide Australia, Sydney
· Finalist – Verbal Identity – Campaign Tagline/Endline for Hills Home Living titled “There’s a Hills for Every Home.”
Leo Burnett, Melbourne
· Finalist – Design – Brand Identity – Local for Great Barrier Reef Foundation titled “Great Barrier Reef Foundation Brand Ecosystem”
· Finalist – Digital – Use of Social Media for SPC Ardmona titled “Preserved Memories”
Leo Burnett, Sydney
· Silver – Design – Product Design for Samsung brainBAND titled “brainBAND”
· Silver – TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film for Samsung Tab S2 titled “Celebrity Tantrum”
· Finalist – Digital – Innovative Use of Digital for Samsung brainBAND titled “brainBAND”
· Finalist – Music & Sound – Music Adaptation – Song for Samsung Galaxy S7 titled “The Anthem”
· Finalist – The NEW – Media Innovation for Samsung Tab S2 titled “Celebrity Tantrum”
McCann, Melbourne
· Gold – Verbal Identity – Tone of Voice for Seeing Eye Dogs titled “Free Puppies Forever”
· Bronze – Branded Entertainment – Experiential/Live Events for Melbourne International Film Festival titled “The Emotional Trailer”
· Finalist – Verbal Identity – Naming for Seeing Eye Dogs titled “Free Puppies Forever”
Open Spaces Productions, Perth
· Gold – Production & Post-Production – New Director for Drug Aware titled “Relationships”
· Silver – Production & Post-Production – New Director for Drug Aware titled “Crime”
· Bronze – Production & Post-Production – Direction for Drug Aware titled “Relationships”
· Finalist – Production & Post-Production – New Director for St John Ambulance WA titled “The Most Important Thing”
Rafael May Music, Sydney
· Silver – Music & Sound – Music Original – Song for Cadbury titled “Marvellous Creations”
Revolver/Will O’Rourke, Sydney
· Bronze – Production & Post-Production – Direction for Old Spice titled “Rocket Car”
Rumble Studios, Sydney
· Finalist – Music & Sound – Music Original – Score for Tourism Tasmania titled “Tourism Tasmania Brand 2015”
S
aatchi & Saatchi Sydney, Sydney
· Silver – The NEW – Creative Technology for LandCruiser titled “LandCruiser Emergency Network”
· Finalist – Non-Traditional – Automotive for LandCruiser titled “LandCruiser Emergency Network”
· Finalist – The NEW – Technology Development for LandCruiser titled “LandCruiser Emergency Network”
Song Zu, Sydney
· Finalist – Music & Sound – Music Original – Song for Samsung UHD titled “Another World Awaits You”
The Studio at SCA, Perth
· Bronze – Radio & Audio – Conceived & Produced by Station for Kinderling titled “Bieber”
The Sweet Shop, Melbourne
· Bronze – Production & Post-Production – Editing for Tiger Beer titled “Wok”
VCD + We, Sydney
· Silver – TV/Cinema/Online Film – Public Service/Social Welfare for Western Sydney University titled “Deng Adut”
· Silver – TV/Cinema/Online Film – Public Service/Social Welfare Campaign for Western Sydney University titled “Deng Adut”, “Jay Manley”, “Melissa Chiu”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners.
This year, fifteen GRAND LIAs were awarded:
adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis – Premier Home Insurance titled “Tiny Dancer”
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints
Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”
FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”
HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You’re alive. Do you remember?”
J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA for ING titled “The Next Rembrandt”
McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard”
McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”
PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”
SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”
Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA for REI titled “#OptOutside”
Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”
Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”
2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.
The following companies were honoured with the 2016 Of The Year Awards:
Network of the Year:
McCann Worldgroup
Agency of the Year:
McCann New York, New York
Production Company of the Year:
Framestore
Post-Production Company of the Year:
The Mill
Radio & Audio Company of the Year:
Produce Sound, Johannesburg
Music & Sound Company of the Year:
Factory, London