Facebook trust eroded by data flaws: “The question is why no one is talking about this in more serious terms,” says media chief Mark Pejic
November 21 2016, 7:06 am | | 2 Comments
Repeated measurement scandals to hit Facebook have eroded trust so dramatically that some media buyers are predicting the latest flaws to emerge will dent revenue growth, reports Darren Davidson in today’s Media section of The Australian.
The social network must stop “grading its own homework”, and instead submit to transparent measurement by independent, third-party tracking companies, leading media buyers surveyed by The Australian insisted.
2 Comments
Whether you can be bothered subscribing to The Australian to read the article. Shame, it sounds interesting.
Just google the headline, search referrals bypass the paywall.