LocalAgentFinder picks McCann Melbourne as creative agency + RCJ to handle media buying

Real estate agent comparison service, LocalAgentFinder, has appointed McCann Melbourne as its new creative agency and independently-owned RCJ Advertising as its new media agency, to power its brand refresh, which launches on Sunday 6th November.

Full-service creative advertising agency McCann Melbourne has been engaged following a competitive pitch process that commenced in June and will initially drive new TVC creative and production for LocalAgentFinder.

Says Matt McCann, CEO, LocalAgentFinder: “Our creative pitch included proposals from highly regarded creative and strategic agencies, McCann’s depth of strategic thinking and collaborative culture delivered them the work. We are delighted with the support we are receiving from every level of the agency.”

LocalAgentFinder joins McCann Melbourne’s impressive stable of clients including L’Oréal, the Australian Federal Government, AGL Energy, and Metro Trains.

Says Adrian Mills, managing director, McCann Melbourne: “LocalAgentFinder is a smart business that’s going places. Smart clients make agencies smarter, and we couldn’t be more excited about working with Matt McCann and his team to take this business to the next level.”

Joining McCann Melbourne RCJ Advertising, which has been recently appointed by LocalAgentFinder as its media buying agency.

Says Carlos Correa, executive director, RCJ: “The RCJ team is thrilled to be working with LocalAgentFinder, an emerging brand in this exciting and evolving comparison category.”

Says McCann: “McCann Melbourne and RCJ will help reinforce LocalAgentFinder as the leading comparison service for Australians to find great real estate agents and get a great result for their properties sale. We are confident both agencies will deliver outstanding results for us.”