Minister for Multiculturalism announces finalists for the 2016 Multicultural Marketing Awards

Minister for Multiculturalism John Ajaka has today announced finalists of the 2016 Australian Multicultural Marketing Awards (AMMAs).

Now in its 27th year, the AMMAs honour the best and brightest in multicultural marketing and communications.

Says Ajaka: “With our immense cultural diversity, multicultural marketing is no longer a niche activity; it is a must-do activity. No business or brand can ignore close to half of the community.

“The calibre of this year’s finalists is exceptional and the competition intense. I am thrilled that nominations this year rose by over 40 per cent.

“I want to congratulate each finalist and commend them for their creative and innovative work in breaking barriers, opening new markets and promoting the benefits of cultural diversity.”   

There are eleven award categories including sport, business diversity, arts and culture and communications. A People’s Choice Award will also be awarded on the night.

Finalists demonstrated exceptional advertising and multicultural marketing campaigns from the corporate, community and public sectors which promoted cultural diversity through above the line, digital and social media campaigns in Australia.

Winners will be announced at a national gala ceremony at the Sydney Opera House in December.

The People’s Choice Award will be determined by popular vote.

For more information about the Award and the AMMAs, click here.

2016 Australian Multicultural Marketing Awards finalists:

Communication Award

·         H&T, “2016 Australian Transplant Games”

·         Meat & Livestock Australia, The Monkeys, UM, One Green Bean and Identity, “Bringing EVERYONE Together Over Lamb”

·         Telstra, “A place To Belong/Indigenous Recruitment Campaign”

·         Western Sydney University, “Unlimited Campaign”

Public Sector Award

·         Etcom and DFAT, “Smartraveller Phase IV Campaign”

·         NSW Multicultural Health Communication Service and NSW Organ and Tissue Donation Service, “Life Giving Stories:’Storytellers on the Ultimate Gift of Life’ Multiplatform Strategy Organ Tissue Donation Multicultural Campaign”

·         Special Broadcasting Service, “SBS Arabic24”

·         Study Melbourne and Porter Novelli, “Four Seasons in One Night

Big Business Award

·         Access Community Services, QLD “Access Community Services”

·         Telstra, “‘A place to belong/Indigenous Recruitment Campaign”

Small Business Award

·         Back to Back Theatre, “PRICE”

·         LOTE Marketing Pty Ltd, “Gambling Can Cause Harm in Anyone’s Language”

·         Why Documentaries, “From Foe to Friends”

Business Diversity Award

·         Access Community Services, “#OurStories Campaign”

·         Why Documentaries, “From Foe to Friends”

Arts and Culture Award

·         Access Community Services, “Brisbane Multicultural Arts Centre (BEMAC)”

·         Head On Foundation, “Head On Photo Festival 2016”

·         Zorin Arts, “Promoting Australian Art to Asian Markets”

Sport Award

·         Australian Rugby League Commission (ARLC), “Pacific Youth Summit”

·         Cricket Australia, “A Sport for All – Cricket Campaigns”

·         Sydney Swans, “Sydney Swans Engagement with Chinese Community”

Communities Award

·         Camden Council, “Light Up the Libraries for Harmony Day and Multicultural March”

·         Chinese Precinct, “Educating Community on the Importance of Participating in Elections”

·         Ethnic Community Services Co-op, Inner West Council, Burwood Council and Inner West Agencies, “Multicultural Dementia Awareness Project”

·         Special Broadcasting Service, “SBS Arabic24”

Education Award

·         Western Sydney University, “Unlimited Campaign”

·         Hunter TAFE, “Creating Culturally Inclusive Learning Environments”

Youth Award

·         SBS Radio, “National Languages Competition”

·         Cricket Australia, “A Sport for All – Cricket Campaigns”

·         Australian Rugby League, “Pacific Youth Summit”