Mitsubishi Motors Australia appoints Kojo as its digital agency partner for the next three years
Mitsubishi Motors Australia has appointed creative services business Kojo as its digital partner for the next three years, building upon a strong and successful 25-year partnership.
Using a fresh creative direction for the brand, developed by newly appointed creative agency Richards Rose, Kojo will contribute to campaigns across multiple channels including web, digital, brochures, print and TV, to build Mitsubishi Motors’ presence in specific target markets and drive improved marketing performance.
Darrell Jacobs, head of marketing at Mitsubishi Motors Australia commented on the appointment of Kojo as its digital services partner, following Kojo’s strategic involvement in the brand for over two decades.
Says Jacobs: “Kojo have been a trusted partner for a considerable time. They have shown their ability to deliver on outcomes and adapt their business to today’s client requirements. We look forward to them continuing to partner with us in the digital space.”
Stephen Lord, chief strategy officer at Kojo commented that this agreement signifies a deepening of the partnership across a range of Kojo’s core services.
Says Lord: “Having worked with Mitsubishi Motors for twenty five years, Kojo knows the brand, audience and market well. The three year deal will see Kojo provide digital strategy, creative and technical development solutions for all of Mitsubishi Motors’ digital platforms including website, email and digital asset management system. The team will also continue to create CGI versions of all vehicles and model variants and brand content to support campaign distribution across all platforms.
“Our approach to marketing, advertising and communications is to utilise confident brand identities, creating unforgettable stories to influence behaviour and ultimately increase revenue for our clients. We look forward to deepening our partnership with Mitsubishi Motors, and working on a range of exciting new projects.”