Sony promotes its new Universal Media Remote for Playstation 4 in an online video via MediaCom
Sony Interactive Entertainment Australia has released a piece of content via MediaCom, showcasing how the newly launched Universal Media Remote for PlayStation 4, is breaking down living room barriers and unlocking endless entertainment for the whole household.
Focusing upon the relationship dynamics between an Australian couple, the light-hearted content looks into how the living room can be a territorial, complex and hostile environment at any moment.
The video ad content is being seeded across PlayStation’s owned online and social channels, as well a wide spread of various digital outlets from Friday.
The Universal Media Remote is designed to give users a more convenient and intuitive way to navigate and control their favourite PS4 entertainment Apps and Blu-Ray Disc player right from your couch. The remote uses Bluetooth to control your PS4 system and can also be setup to control up to three additional devices, including a TV and audio receiver.
Agency: MediaCom Australia
Production: MediaCom Beyond Advertising & Parliament Films
Director: Cate Stewart
ECD: Gemma Hunter
Creative Director: Simon Jarosz
Senior Creative: Taylor Thornton
Head of Production: Josh Butt
Producers: Emma Couch & Lucy Whirledge
3 Comments
Thats on bloody point. Well done!
So dull.
Seems a bit muddy, like there’s 6 or 7 different ideas crammed in.
Content, huh.