Sumo Power launches new ‘Flick Off’ poster campaign via Studio Pardon + Greenpoint Media
Melbourne start up energy retailer Sumo Power has this week launched its ‘Flick Off’ campaign via Studio Pardon and Greenpoint Media, in a bid to get Melbournians to flick off their current power company.
Only 18 months old and determined to revolutionise the Australian energy sector, Sumo Power was born through a shared distaste of current energy providers and a need to align with customers wants and needs.
Says Domenic Capomolla, founder and CEO, Sumo Power: “We started Sumo Power because we hate electricity companies too and feel the Australian energy sector needed a good shake up – a company prepared to give real customer service and offer products that customers want.”
Sumo Power’s provocative ‘Flick Off’ poster campaign will run both outdoors and via social, encouraging users to make a switch to something bigger.
“We know people don’t like their power company and stats show that 50% of customers have not switched their power retailer in the last five years.
Says Capomolla: “Electricity is a pretty low interest category, yet it’s a necessity for households, so we’re wanting to prod people and let them know there’s local and competitive players in the space rather than just the big retailers.”
9 Comments
You really have to be careful with all caps, tight keening, and capital L and I in words like FLICK.
Ask any man named CLINT.
Nice work. Simple AND clever. The big double.
dat kerning
Very Cheeky. Love it.
Crass.
If you can’t stand out by having an original idea, resort to sticking the middle finger up and trying to sneak a rude word in there.
the old ‘we hate energy companies too’ angle.
interested to hear of any real difference from the others that isn;t just empty claims about ‘real customer services’ and products that customers ‘want.’
Not dissing the campaign, its quite cheeky stands out, just the spin behind it.
G O L D ! Love it.
Haha . Awesome x 100!
hi I would like to flick to sumo my electriciy