Lamb and Western Sydney University win at Australian Multicultural Marketing Awards

December 7 2016, 3:18 pm | BY Ricki Green | 1 Comment

AMMAs Ajaka (1).jpgNSW Minister for Multiculturalism John Ajaka last night announced the winners of the 2016 Australian Multicultural Marketing Awards (AMMAs).

 

National campaigns showcasing Australia’s cultural diversity and love for lamb (The Monkeys), the inspirational success stories of alumni from Western Sydney University including NSW Australian of the Year Deng Adut (VCD + W.E Collective), and a national campaign encouraging inclusive participation in cricket were among the winners.

 

Says Ajaka: “The outstanding quality of this year’s winners is a testament to all the creativity and imagination of marketing and advertising professionals who are breaking barriers and promoting diversity on our screens and across society.”


AMMAS Salty Dingo -1525006 (1).jpg“The large spike in nominations this year is a testament to marketers
increasingly exploring the Australian identity in new and innovative
ways.
 
“I congratulate all the winners and finalists for their vision, passion and commitment to their field.”

In its 27th year, the AMMAs are the only national awards program recognising excellence in multicultural marketing.
 
Winners of 2016 Australian Multicultural Marketing Awards:
   
• Communications – Meat & Livestock Australia, The Monkeys, UM, One
Green Bean and Identity, “Bringing EVERYONE Together Over Lamb”
    •
Public Sector – NSW Multicultural Health Communication Service and NSW
Organ and Tissue Donation Service, “Life Giving Stories: ‘Storytellers
on the Ultimate Gift of Life’ Multiplatform Strategy Organ Tissue
Donation Multicultural Campaign
    • Big Business – Telstra, “A place to belong/Indigenous Recruitment Campaign”
    • Small Business – Why Documentaries, “From Foe to Friends”
    • Business Diversity – Access Community Services, “#OurStories Campaign”
    • Arts and Culture  – Access Community Services for the Brisbane Multicultural Arts Centre
    • Sport – Cricket Australia, “A Sport for All – Cricket Campaigns”
    • Communities – SBS Radio, “SBS Arabic24”
    • Education – Western Sydney University, “Unlimited Campaign”
    • Youth – SBS Radio, “National Languages Competition”
   
• Peoples’ Choice Award – Meat & Livestock Australia, The Monkeys,
UM, One Green Bean and Identity, “Bringing EVERYONE Together Over Lamb”
 
For more information about the AMMAs and winners see, click here.