Officeworks launches new 'Gifts for Imagineers' campaign via XYZ Studios and AJF Partnership

xyz.officeworks.still.jpgXYZ Studios' Luca&Sinem have led production on Officework's new Christmas campaign, "Gifts for Imagineers" via AJF Partnership.

It follows Alice, a young aspiring adventurer, as she is sent on a festive treasure hunt by her adoring Grandpa. Upon discovering her gift, Alice turns the tables, and it's Grandpa who must now follow her clues.

Creative Agency - AJF Partnership
Executive Creative Director - Andrew J Foote
Creative Director - Michael Skarbek
Senior Copywriter - Simon Gross
Senior Art Director - Dillon McKenna
Account Director - Xavier Hogan
Account Manger - Rua Werry
Agency Producer - Erica Frick

Production - XYZ Studios
Directors - Luca&Sinem
Executive Producer - Garett Mayow
CG Lead - Tim Murphy
Lighting - Nathan Mitchell, Steven Cheah, Tim Murphy
Modelling - Gina Moore, Nur Diker, Jacques Dell
Rigging - Ozgur Aydogdu, Gina Moore
Animation - Marco Palmieri, Sinem Vardarli, Heath Pagram, Stevie Watkins
Compositing - Luca Schenato
Editor - Sinem Vardarli
Colourist - Daniel Stonehouse
Post Production - Crayon
Post Production Producer - Douglas Pope
Post Production Executive Producer - Gabe Russo
Sound - Final Sound
Music Composer - Paul Ruske
Audio Post Producer - Laura Hesse


Respect said:

Credit to AJF and what they've been able to achieve since taking over this account. Less than 5 years ago, and ad like this would never have been made. Or even proposed for that matter. Can only presume a shake-up of the marketing team at OW has also helped.

Gil said:

Really nice Simon. Very cute spot. Like a lot.

Ummm said:

isn't imagineers trademarked by Disney?

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