oOh!media helps CUB’s Crown Lager lift the Christmas spirit with classic OOH billboards
oOh!media is demonstrating the lasting and unmissable power of classic billboards with two special-builds for Carlton & United Breweries’ Crown Lager this Christmas season created by MediaCom Melbourne.
The campaign will feature a three dimensional Christmas bow attached to two classic large format billboards at Milperra, NSW, and Essendon, Victoria. After two weeks the bow will be removed and new creative will be revealed.
Says Brian Phan, brand director of premium and craft, CUB: “For generations, Crown Lager has been synonymous as the beer for celebrating on special occasions.
“This Christmas, we wanted to remind our consumers to celebrate Christmas with a Crown by creating a visual spectacle of a gift wrapped billboard that will create cut through and deliver our message.
oOh!’s group director of road, Noel Cook said the campaign proved the powerful role that classic billboards continue to have in today’s media landscape.
Says Cook: “The classic large format billboard delivers authenticity, fame, and ownership. They are renowned for the creativity of special builds, the depth of coverage to audience and their ability for advertisers to hit the right audience on mass.
“CUB’s Crown Lager Christmas campaign is all of those things and demonstrates the continuing strength of classic billboards.”
The campaign will run until Christmas day across oOh!’s national classic billboard network and digital screens including large EVOKE screens in major shopping centres such as Macquarie Centre & Macarthur Square in NSW plus Eastland & Highpoint Shopping Centres in VIC.
4 Comments
I like it. Except the billboard with the headline ‘Dad’s turn to open something’ which I read driving home the other day. As a father, you cringe reading this headline – it feels like your kid is happy for you to be drinking beer as a gift. I’m not sure it works in this day and age, especially with all the current anti-drinking ads that feature kids fetching parents beers from the fridge and how it becomes a life-long habit. Perhaps the creatives should have had the creative handbrake on for that headline. It’s not bad, just bad taste (and obviously written by people without kids).
it’s a bow.
it’s a bow.
did media do the creative too?
That’s a wrap guys. Billboards won’t get any better than this.