RadiumOne unveils partner ecosystem to help marketers unlock and activate customer data

Leading marketing technology company, RadiumOne, has today unveiled a new partner ecosystem designed to streamline how marketers deploy digital campaigns. Working in consultation with clients, RadiumOne have selected and integrated with over 70 leading marketing tool and technology providers across data-driven mobile, video, cross device and native advertising. The new ecosystem has been designed from the ground up to offer marketers a rationalised partner list that enhances connectivity across brands’ paid, earned, shared and owned media channels.

Says Adam Furness (pictured), MD, RadiumOne AUNZ: “Data-driven marketers have shared with us their desire to reduce the number of vendors and touch-points required to deliver on their digital marketing activities. Our ecosystem of integrated and tested marketing and advertising technology partners makes it easy and effective for our customers to capture, visualise and leverage data at scale in campaigns across all channels and devices.”

The new partner ecosystem complements RadiumOne’s existing Consumer-Powered Marketing offering, as the company looks to help simplify digital marketing operations for marketers faced with a broad range of marketing and advertising technology suppliers. The goal in building the ecosystem is to improve campaign insights and performance and ultimately to make customer data more actionable.

RadiumOne has added partner tools and technologies to its proprietary analytics suite to help fully understand the consumer journey across brands’ paid, earned, shared and owned assets; predict behaviour, and act on insights to optimise paid media investment.

Says David Spitz, CMO of mParticle: “We’re excited to have RadiumOne as an integrated analytics partner, which allows us to pass in-app data directly from a joint client’s app to RadiumOne for use in mobile marketing campaigns.”

Says Tiffini Hiss, VP at comScore: “We work closely with RadiumOne to provide deep insights and actionable metrics that help their clients better plan and evaluate their campaigns.

“Some of these insights and metrics include brand-safe and viewable impressions delivered to the right audience. We applaud companies like RadiumOne that are making granular, accurate data available in a single tool to help advertisers achieve their brand goals.”

The RadiumOne partner ecosystem covers two fundamental aspects of Consumer-Powered Marketing: ‘Identify’ – capturing and understanding consumer digital behaviours, and ‘Activate’ – using data-driven insights to drive effective marketing campaigns at scale.

Identify

RadiumOne-integrated partners offering analytics, data capture, data management and attribution technologies that make it easy for marketers to identify important signals of consumer engagement and intent: Adjust, AppsFlyer, Crosswise, Ensighten, Kochava, Liveramp, Lotame, Marketo, mParticle, Segment, Spredfast, Tag Commander, Tealium and TUNE, among others.

Activate

Media, measurement, and advertising technologies that work seamlessly within the RadiumOne platform to activate marketing strategies across devices, reach and engage high-value prospects and customers, and evaluate marketing campaign performance: AOL, comScore, Google, Integral Ad Science, Moat, Nielsen, OpenX, Placed, Rubicon, Sizmek, SpotXchange, StickyAds and Visual IQ, among others.

Says Charles Manning, CEO of Kochava: “Real-time mobile engagement allows marketers to improve business outcomes like never before. By eliminating points of friction, RadiumOne brings marketers one step further, allowing them to leverage and act on the attribution data Kochava captures. Hats off to the RadiumOne team for helping to reduce the complexity of the mobile ecosystem.”

For more information on the RadiumOne partner ecosystem, visit www.RadiumOne.com/Partners.