Swinburne Online says 'Let's Do This' in newly launched campaign via Ogilvy, Melbourne

SOL Press Release frames2 (1).jpgAustralian provider of online education Swinburne Online is launching an integrated campaign via Ogilvy Melbourne encouraging Australians to complete their higher education online.

The new campaign has kicked off this week with a TVC featuring inspirational students and inviting Australians to take action and continue their tertiary studies with the rally call 'Let's Do This'.

Different versions will be rolled out focusing on the different degree programs such as Business, Design, Education and Psychology. Executions will then be pushed online, plus print and outdoor across the country.

SOL Press Release frames4 (1).jpgSays Teresa Smith, executive director of sales and marketing, Swinburne Online: "The success of students studying through Swinburne Online is at the centre of everything we do. This latest campaign builds on our core support message of 'We'll see you through'. We know Swinburne Online students are time-poor, working Australians who are balancing work and life commitments alongside their studies. It takes dedication and self-motivation to complete tertiary studies. However, we want to reassure students that behind the scenes there is a whole team of people who will work with them to see them through to graduation."

The 'Let's Do This' campaign continues to illustrate Swinburne Online's student-centric learning model, which is underpinned by innovative support systems.

SOL Press Release frames7 (1).jpgSays David Ponce de Leon, ECD, Ogilvy Melbourne: "When we have encouragement and support on our side, we're capable of more. Sometimes we need a bit of positive motivation to make things happen. A friendly nudge to get started. Some support along the way to make the challenge less daunting. And a little reassurance that we can get there together. 'Let's Do This' does just that. It's an inclusive campaign designed to motivate students, calling out Swinburne Online's unique position of supporting their efforts all the way through."

Swinburne Online provides students with a clear alternative to campus based tertiary education. Through an innovative delivery model, Swinburne Online offers a wide range of undergraduate and postgraduate degree programs in business, communication, design, education and social sciences.

The campaign is designed to increase awareness of the diversity of courses available online and the quality of education students can receive from completing a degree with Swinburne Online.

Creative Agency: Ogilvy Melbourne
Client: Swinburne Online
CEO - Denice Pitt
Executive Director, Sales & Marketing - Teresa Smith
Marketing Consultant - Michael Sharlassian
Production/Post-Production Company: Mr. Smith
Director - Curtis Hill
Producer - Elise Trenorden
Production Manager - Brendan Lee


Got it... said:

...Lets create another conventional uni ad.

Captain Snooze said:


Sorry. Nodded off there...

Whats the idea here? Montage, words that rhyme, cat video.... Let's do this.

Man said:

The montage died 2 years ago, stop. If you're gonna do it, make it innovative. Make it good. This is neither.

Agreed said:


Tracey Grimshaw said:

Shame that people must be critical of a well thought through piece of film.
Well done Ogilvy. Nice work.
Whether it's in fashion or not... the montage works.

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