Tiger Beer brings street food and fine dining together with Tiger STREATS via Marcel, Sydney

TigerSTREATS (1).jpgIn our polarised world, where everything from politics to fashion conspires to keep us apart, there is one place where old and young, East and West, fat cats and underdogs all sit shoulder to shoulder: sharing an ice-cold Tiger beer at the street food table. 

To celebrate the power of Tiger Beer and street food to bring us closer, Tiger Beer is launching Tiger STREATS via Marcel, Sydney.  An intriguing dining concept, where two chefs who live worlds apart, but share the honour of culinary fame, will join forces for the first time. A global event, Tiger STREATS launches first in Sydney followed by Auckland, New York City and Kuala Lumpur.
In New Zealand, Tiger STREATS resident Hawker Chan, of the first Michelin-starred hawker stand Hong Kong Soya Sauce Chicken Rice and Noodle in Singapore, will pair up with Nick Honeyman, chef of highly acclaimed restaurant Paris Butter, who has worked under Pascal Barbot at Michelin-starred restaurant, Astrance . While one chef's menu might cost $2.50 and the other much more, they will combine their raw skills and passion to craft a unique collaboration dish.

The dish resulting from this culinary mash-up will be served from the Tiger STREATS bar at the Auckland Night Noodle Markets  (November 30 - December 4) and can be enjoyed at the market's Tiger STREATS seating area - a place where people from all walks of life can make connections over street food and a chilled Tiger beer.

As the Tiger STREATS events move across the globe, other top chefs to join Hawker Chan will include Guillaume Galliot, chef of two Michelin star restaurant The Tasting Room in Macau and Christopher Kostow, chef of three Michelin star restaurant The Restaurant At Meadowood.

Says Julia Imlah, senior marketing manager international premium, DB Breweries: "Asian food is made for sharing and Tiger beer is the beer to share with it. It's a full bodied beer with bite that embraces all the different flavours of our food just as Tiger Beer has always embraced the diverse passions of Asia's creativity. Street food is enjoyed in the heat of the street, where people sit shoulder to shoulder with friends old and new, so Tiger is really excited to be bringing people together in NZ through this campaign" 

Brewed in the melting pot of Singapore and raised on the streets, Tiger was born to bring together diverse people, palates and passions. In food, friendships and creative culture, Tiger embraces the courage to connect with someone new."

Tiger STREATS events are planned in Sydney (24 - 26 November) Auckland (30 November - 4 December at the Auckland Night Noodle Markets), New York (7 - 9 December) and Kuala Lumpur (17 & 18 December).

Creative agency: Marcel
Creative Chairman: David Nobay
Executive Creative Director: Scott Huebscher
Client: Tiger
East Markets: Tanya Lubis
West Markets: Amy Tay
New Zealand: Julia Imlah, Simon Smith and Monique Gibson
Global PR agency: Ogilvy
Director: Charles Akielan
Senior Consultant: Dani Hanlon
Local PR agency: Spark PR & Activate
Team: Madeleine Wong, Lucy Harris, Cassidy Meredith, Sjaan Askwith, Melanie Chico and Heidi Thompson


zzzzz..zzzz said:


SHEAT said:

Everyone involved in this should be fired

Spare us said:

There's more piffle and twaddle in this than I have ever read. I have to agree with SHEAT.

Frank said:

Oh dear. This is so confusing. The whole point of fine dining is the experience (the setting / the service etc). So sitting on a milk crate like a hipster balancing food off a piece of bamboo isn't fine dining.

FUNT said:

Anyone who joins two words together and calls it an idea is a FUNT

FUNT said:

You are a genius thank you

OH DEAR said:

'Fashion is conspiring to keep us apart.' This is why people in the real world refer to ad people as wankers.

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