Virgin Australia takes on famous Bathurst racetrack in new safety video via Collider

Screen Shot 2016-12-06 at 1.07.13 PM.jpgVirgin Australia cabin crew take on Supercars driver Jamie Whincup in a race around Australia's famous Mt Panorama racetrack in the airline's new on board safety video, released today.

The video was produced by Collider and shot by director Jack Naylor.

As the naming rights partner of the Virgin Australia Supercars, the safety video is being introduced on board its fleet of wide body Airbus A330 and Boeing 777.

WATCH THE VIDEO
In the video, Virgin Australia cabin crew challenge Jamie Whincup to complete a lap of the track before they can finish delivering the safety briefing. Whincup is joined in his Red Bull Racing Australia Supercar by veteran Virgin Australia captain Bradley Clarke who is normally found in the cockpit of a Boeing 737. The video also features Supercars drivers Mark Winterbottom and Rick Kelly. The video was filmed at Mt Panorama following the Supercheap Auto Bathurst 1000 in October.

Says John Thomas, group executive, Virgin Australia Airlines: "Virgin Australia and the Supercars are both high-performance, safety-led organisations which makes this the perfect partnership for delivering our on board safety message to guests.

"We believe our guests will find the new safety video both entertaining and informative."

Supercars chief executive James Warburton said the sport was pleased to partner with Virgin Australia on its new on board safety video.

Says Warburton: "Our drivers Jamie Whincup, Mark Winterbottom and Rick Kelly jumped at the opportunity to be part of this video which delivers an important safety message and also showcases Supercars at one of the world's most famous racetracks.

"We are delighted to partner with Virgin Australia and we look forward to launching the 2017 season with great travel packages for fans."

Virgin Australia
Executive Creative Director - Michael Dole
Producer - Mark Summerville
Creatives - John Kane and Matt Follows

Production House - Collider
Director - Jack Naylor
DOP - Tim Tregonning
Executive Producer - Rachael Ford-Davies
Producer - Lucy Pilkington

Audio Production - Sonar Music
Composer - Matteo Zingales
Sound Designer - Timothy Bridge
Producer - Sophie Haydon

Post House - The Editors
Executive Producer - Kate Stenhouse
Editor - Grace Eyre
Colourist - Christine Trodd
Online - Soren Dyne

15 Comments

Lame said:

That's stilted as all heck

Joking right? said:

This is like watching a sex scene with your parents in the room. The cringe level was through the roof! Possibly the worst attempt at an Air New Zealand-esque video to date... and unnecessary.

Mate said:

Doley, Follows & Kane... Nice one!!!

JC said:

A bit of fun!

Joking right? said:

This is like watching a sex scene with your parents in the room. The cringe level was through the roof! Possibly the worst attempt at an Air New Zealand-esque video to date... and unnecessary.

A tip said:

Airlines should not only take safety seriously, they should be seen to take safety seriously.
The longer you make a safety video the less people are likely to watch it.
Entertaining does not automatically result in more engagement.
Stop thinking 'everything is an opp to create content' - whatever that is!

Seriously? said:

I saw this on a Virgin flight. I thought... I would rather not know what to do in an emergency and die than watch this.

George said:

Just as well I don't fly VA often.

Johnny Rotten said:

Seriously, Virgin is the R&R airline.
They play it to the limit whether it is the Upper Class or the stewards calling everyone 'Darling'
They go to great lengths not make out that they are an imitation of Qantas or anyone else.
For a creative agency to replicative (badly) another airlines work is just not on brief and shows no understanding at all the the work that is done in the Uk on the same brand.

On cue said:

Today, the press reports that three Virgin aircraft were reported damaged in two separate incidents in Darwin and Hobart.
Suddenly Virgin's safety video makes Virgin look more like an airline capable of having a joke about safety but less capable of actually delivering it.

Chill said:

Chill... safety video

Joe said:

Nice one...

agree with all above said:

This is just a lame attempt at someone else's original idea. Probably was a good idea back in the day to engage people who switched off when it came to listening to a serious safety message, but you need to move it on. Not just copy, badly I must say, what has worked before. Surely there's another, better way to get this serious message across? Now that is the creative challenge. This creative solution for virgin isn't really challenging the objective.

A tip said:

Airlines should not only take safety seriously, they should be seen to take safety seriously.
The longer you make a safety video the less people are likely to watch it.
Entertaining does not automatically result in more engagement.
Stop thinking 'everything is an opp to create content' - whatever that is!

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