Gran takes advantage of KFC’s new lunch deals in newly launched campaign via Ogilvy, Sydney

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Screen Shot 2017-01-25 at 1.20.44 pm.jpgKFC Australia has launched a new campaign promoting its lunch value platform via Ogilvy Sydney.

The cheeky spots promote KFC’s 24 nuggets for $10 and lunch for $5 offerings.

Says Catherine Tan, chief marketing officer, KFC Australia: “In a category saturated with value offers, we aimed to create a campaign that would express the generosity of KFC’s southern style hospitality.  Our position on value is, ‘giving a lot for a little’ and to establish this, we leveraged a common colloquial expression, “Shut Up and Take My Money”, used when something is too good to be true.

“We truly believe that life should always be finger lickin’ good, so the creative is cheeky and light hearted to remind people to smile and enjoy the moment. The ads will run on FTA TV, STV, Digital, in Stadium and will be in market for at least the next couple of months.”

 

Says Derek Green, executive creative director, Ogilvy Sydney: “The KFC work is ever-evolving as we engage young at heart Australians who want to live their live freely in the way they want to.  This campaign is the first of a series for our new value platform, highlighting that KFC offers are so good, you should drop everything and enjoy a finger lickin’ good experience. The first two films play with the popular meme, “Shut up and take my money”,  and were created to highlight that the offers are for everyone, from the workplace where a boss wants to win over his staff to a Gran that simply wants to throw a spontaneous pool party with her friends.”

 

KFC

Annabel Fribence – Marketing Director, Individual Meals

Ashley Hughes – Marketing Manager, Individual Meals

Creative: Ogilvy Sydney

Production: Ogilvy X

Director – Graeme Burfoot

Producer – Jude Lengel

Editor – Peter Barton

Post production: The Editors

Audio –  Song Zu

Head of Broadcast – Rob Spencer

Supervising Producer – Josh Jenkins

Senior Agency Producer – Amanda Bennie

Creative Group Head: Shaun Branagan `

Senior Copywriter: Lisa O’Neill

Senior Art Director: Letizia Bozzolini

 Group Account Director: Katie Dally

Account Director: Jess Farahar

Account Manager: Anna Michael

Deputy Head of Strategy – Ryan O’Connell

Senior Strategist – Katharina Vassar

 

Lead Social Strategist: Jennifer Ngai

Head of Integrated Operations: Jeroen Jedeloo

Digital Producer: Oriane Veron

Senior Production Manager: Paul Baron

Junior Digital Production Manager:  Alex Chapman

Media: Mediacom