Lavender boosts creative firepower hiring Mark Cimarosti + David Lucas in senior creative roles
Cimarosti joins the agency after almost a decade at TBWA as creative director of direct where some of his proudest achievements included winning the inaugural ADMA Agency of the Year Award in 2012 and being named No. 3 Direct agency in the world in the WON Report.
At CX agency Lavender he will be reunited with ECD and partner Marco Eychenne. When they last worked together at TBWA, Eychenne and Cimarosti helped create successful campaigns My Car is your Car for NRMA Insurance and Take the Wheel for Nissan.
Cimarosti’s work has been recognised at award shows around the world, including Cannes, Spikes, D&AD, One Show, Caples, AWARD, APMA and ADMA, and he has over 100 creative and effectiveness awards and nominations to his name.
Lucas comes to Lavender with over 18 years of direct and digital experience, including stints as a senior writer at M&C Saatchi and WiTH Collective in Sydney as well as many other agencies freelancing over the past 18 months. He also spent four years as digital ACD at Wunderman Dubai heading up the Nokia, Unilever, Mars Inc and P&G digital accounts.
In addition, Lucas’ client experience includes Qantas Frequent Flyer, Fairfax, Symantec, MBF, Westpac, Optus, Adventure World Travel, McWilliam’s Wine Group, Snickers and Gillette among many others. His trophy cabinet includes numerous effectiveness and creative awards from Caples, ADMA, ACE, IAB and MENA Cristals.
Says Eychenne: “We couldn’t be happier to welcome these incredibly talented individuals to the growing Lavender team as we celebrate our 20th year in business. They are both innovative thinkers with an infectious passion for what they do. I am sure they’ll quickly make their mark on our clients’ business.”
Says Cimarosti: “I’m very excited to be working with Marco again and the great team he and CD Ryan Stubna have built. It’s great to be part of an agency so dedicated to CX as clients realise just how important customer experience is to creating differential experiences.”
Says Lucas: “When the opportunity to work at CX agency Lavender presented itself, I jumped at it. The team here is doing incredible work and I can’t wait to be part of it.”
18 Comments
Cimmo down!
what happened to leo b?
…oh yeah, that’s right.
Nice move Mark, onwards and upwards.
Well done and good move Mark – I guess we won’t be bumping into each other in O’Connell street any more.
Nice one Cimmo, congrats.
Nice one CimaRose!!!
With all due respect, it’s nice to see some people who are actually a little older or ‘senior’ in Senior Creative roles. Approaching 40, I’m concerned there aren’t too many jobs around for creatives if you’re sporting a few pitch-induced greys. I guess there are if you’re good. Congrats, fellas.
well done Cimmo….let’s have a beer when you’re settled.
Nice work boys. Well done.
Congrats to both of you. And congrats Marco, besides hiring two great writers you’ve also picked up two of the real gentlemen of our industry.
Congrats Cimmo. A stayer and a player in this ever-shrinking industry. All the best.
Well done Cimmo.
Grats Davo.
On ya Dave.
Nice one Dave. All the best.
Cimo – nice work mate. Congrats on the new role.
Congrats Cimarose!
Shimmarosti!