PayPal appoints new head of brand Dominic Brandon to build leadership position in Australia

January 11 2017, 11:34 am | BY Ricki Green | 1 Comment

Dominic Brandon_PayPal (1).jpgPayPal Australia has announced the appointment of Dominic Brandon as head of brand for Australia.

An experienced marketer, Brandon joins PayPal with a deep understanding of the financial services space and a strong track record of successful brand leadership, having previously led marketing and brand at Allianz Australia and business marketing at Commonwealth Bank.

 

Most recently in his career Brandon was responsible for the Allianz Stadium sponsorship and the highly-awarded ‘Ahhh-lianz’ brand campaign via former agency partner MercerBell, which helped Allianz become one of Australia’s best known and trusted insurance brands.  He’s also led marketing teams at Austar, a start-up and pioneer in the Pay TV industry, and CommSec.

Marketing director for PayPal Australia, Elaine Herlihy said that Brandon’s arrival coincided with an important time for the company.

 

Says Herlihy: “We established the Head of Brand to further invest in the local marketing team and continue to build on PayPal’s strong leadership position in Australia. We will be drawing on Dominic’s wealth of knowledge and depth of experience in 2017 and beyond.

 

“The nature of money has changed, and now more than ever, Australians are looking to fintech companies to offer innovative and adaptive approaches to commerce which keep up with the trends. We are thrilled that Dominic is joining us at such a critical time for PayPal Australia.”

 

Brandon said that he is looking forward to working with an innovative brand in a rapidly-evolving digital payments ecosystem.

 

Says Brandon: “PayPal is operating in an industry that is undergoing significant change and the Australian market is well placed to be leading the commerce evolution globally. Australians are early adopters of technology innovations such as mobile commerce and NFC which make managing and moving their money easier. I am looking forward to working with the experienced team at PayPal Australia at this transformative time for the brand.”