Qantas unveils new safety video showcasing Australia’s stunning landscapes and locations
Qantas has unveiled a new inflight safety video featuring some of Australia’s most stunning landscapes and locations.
The new film, once again directed by Josh Whiteman via +APE, is an evolution of the national carrier’s 2016 safety video, which had more than 90 million views across Qantas’ in-flight and social media platforms.
The 2017 production features everyday Australians in unique destinations across every state and territory, ranging from the Victorian ski fields to sand surfing at Queensland’s Moreton Island. It also features several cameo appearances, including a Bangarra dance performance overlooking Botany Bay, the crew from “Wild Oats XI” showing Sydney Harbour in all its glory, and designer Daniel Avakian on a Melbourne fashion runway.
Qantas will be using content from the video to promote the destinations it showcases for Australia’s key tourism markets.
Qantas worked with Tourism Australia and state tourism organisations to make the film across a 12 day period.
The new 3 minute video will begin screening across Qantas domestic and international flights from 1 February with numerous versions to accommodate eleven different languages, as well as the varying aircraft types across the Qantas Group fleet.
Qantas CEO Alan Joyce said the goal was to make the safety video engaging as well as informative: “What we’ve found is that it’s a lot easier to grab people’s attention with something that’s interesting to watch.
“We know the combination of beautiful landscapes and laid-back Aussie charm really cuts through. It’s also why this video doubles as a perfect tourism ad.
“Finding smart ways to reach new audiences is a priority for Qantas and the whole Australian tourism industry, and we’re looking forward to rolling the video out as part of our strategy to keep visitor numbers growing. We’re confident it’ll strike a chord with travellers from around the world, not to mention Australians thinking about holidaying at home.”
PRODUCED BY +APE
DIRECTOR – Josh Whiteman
CREATIVES – Paul Chappell and Josh Whiteman
PRODUCER – Jason Byrne
LINE PRODUCER – Darren McFarlene
PRODUCTION COORDINATORS – Alexandra Sturman and Julian Costanzo
FIRST ASSISTANT DIRECTOR – Cameron Watt
DIRECTOR OF PHOTOGRAPHY – Marine Johnson
FIRST ASSISTANT CAMERA – Grant Sweetnam
CAMERA OPERATOR – Aaron Farrugia
SECOND CAMERA UNIT – William Storr
GAFFER/GRIP – Peter Stockley
ART DIRECTOR – Otello Stolfo
HAIR, MAKE-UP, WARDROBE – Natalie Burley
WARDROBE STYLIST – Steph Hooke
SOUND RECORDIST – Keith Bottomley
DRONE OPERATOR – Antony Driver @ Heliguy
CASTING AGENCY – Chameleon Casting
CASTING DIRECTORS – Lisa Fineburg and Elisha Nathan
POST PRODUCTION
POST PRODUCTION SUPERVISOR – Alexandra Sturman
EDITOR – Rohan Zerna at The Butchery
EDIT ASSISTANT: Christopher O’Brien
COMPOSITOR/VFX – Drew Downes at The Refinery Sydney
POST PRODUCER – Amelia Bromley at The Butchery/The Refinery
SOUND
Noise International
COMPOSER – Bruce Heald
SOUND DESIGN – Kathleen Burrows
AUDIO PRODUCTION MANAGER – Erin Watson
EQUIPMENT
Vision House
The destinations and people featured in the video:
St Kilda Pier VIC – The pair fishing is a local couple from Melbourne
Hunter Valley NSW – The balloon pilot operates tours over the Hunter Valley every day
Q1 Goldcoast QLD – Features one of the real window washers for Q1 tower
Docklands Melbourne VIC – Daniel Avakian is a real Australian fashion designer
Sydney Harbour NSW – The Wild Oats XI crew included owner of Wild Oats XI Bob Oatley and renowned skipper Mark Richards
Cape Banks NSW – The Artistic Director of Bangarra choreographed this piece specifically for the Qantas safety video
Kings Park Perth WA – The flower girl is the daughter of the MC for this wedding scene and they are a local Perth family. The two people playing the couple and many of the guests at the wedding are first year theatre students at the WA Academy of Performing Arts in Perth.
Field of Lights Uluru NT – Both people work at Uluru.
Mt Ainslie Canberra ACT – This couple is living in Canberra – he is a doctor and she is studying design at ANU.
Moreton Island QLD – A local Queensland father and son.
Darwin NT – The Fire Spinners are a local married couple who have a stand at the Mindel Beach Markets.
Hobart TAS – He is the only apple grower and seller at Salamanca Markets and has been doing so for 32 years.
Cape Hillsborough QLD – Sharon, the lady with the kangaroos on the beach, is a local from Cape Hillsborough Caravan Park. She was chosen as the kangaroos are familiar with her.
Mt Hotham VIC – The skier is a local champion from Mt Hotham
Barossa Valley SA – All participants in the Yalumba winery scene are Barossa Valley locals.
Port Lincoln SA – Qantas Link crew member Carmel lives in in Tununda and it is her partner dropping her off at the airport.
6 Comments
That’s awesome. They’ve done it again! So refreshing to see these set in real places with real people. Well done to all involved.
I’m a big Qantas fan and even bigger frequent flyer, but I’m not a fan of these new safety/tourism videos. Yes, they’re beautifully shot and yes, they make Australia look great – but 6+mins of this every time I board a flight just annoys me. Safety doesn’t have to be boring, but that doesn’t meant has to be entertainment either. 4mins too long and the message takes second place to pretty pictures. So, on this one,I respectfully disagree with Mr.Joyce.
Nice to see Qantas imitating Air New Zealand. Hopefully next they will imitate them with better food, better service, better livery, and better markets Ng. Oh, and management too.
Like the AirNZ ones, these will get increasing tiresome and cringeworthy every new execution.
Sigh! Greedy, lazy, bullying clients are even wanting a two for spesh on their safety vids with third party tourism Australia deals? Where will it all end? …With passengers not actually knowing how to evacuate an aeroplane because they had already slashed their wrists after having a shite tourism promo pushed their their throats? Perhaps the marketing team at quantas would be better put to use if they made some actual adverts that gave people a reason to use their brand?
They should move the part about where to find the sick bag to the start of the vid.